ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. Many PR pros still build media lists manually, and most lack the tools they need to properly analyze the performance of their campaigns. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Realize you have to be smart and creative, and work hard to earn their attention. Most PR people don’t have hands-on experience with the often esoteric technologies. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It provides a tool for efficient, data-driven communication.

Publicity 91

Publicity Ethics Analysis Data 91

Prohibition

AUGUST 3, 2023

In the future, we can expect more social media platforms to prioritise vertical video formats and provide tools and features that enhance this viewing experience. As technology continues to evolve, we can expect more advanced AR features that blur the line between reality and digital content.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Twitter 405

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. Explore the tactics and tools top marketers use to better enable their buyers.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Contently - Strategy

NOVEMBER 19, 2020

Descriptor, Mhmm, and other production tools will help us up our “simulive” game. They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. This innovation is less technological and more creative. It works for podcasts too.

Trends 142

Trends LinkedIn Video B2B 142

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. The reality is storytelling is definitely not a craft that AI can do just yet. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Technology 120

Technology Analysis Data Tools 120

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can social media & digital tools facilitate major personal and professional changes?

Community 150

Community Social Media Media Education 150

Sword and the Script

SEPTEMBER 19, 2022

46% identified “a multichannel analytics dashboard” as a tool they would find most valuable. Switching screens and logging in and out of different tools to check – social metrics, placements, email open rates, clicks in SharePoint – is becoming a tedious hassle. Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. You cannot be complacent.

Creativity 150

Creativity Trends Agency Technology 150

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. 2 Rivera, K. Communication vs Communications. 2024, January 2). Communications.

Communications 52

Communications eBook System Corporate 52

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

AUGUST 11, 2014

You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. Content Curation: 3 New Tools To Discover & Share Content. 3 TED Talks That Uncover the Secrets of Storytelling.

Storytelling 87

Storytelling Privacy Resources Web 87

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

wiredPRworks

MAY 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there. Fifteen years later, the solid foundation advice still works. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

The Resolution Blog

OCTOBER 4, 2019

It’s essentially an ad technology that allows brands to promote their earned media by paying for it. While these kinds of tools have been around for a while, Jerrid can see why the uptake of paying to promote your PR is fairly slow. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

The Resolution Blog

SEPTEMBER 8, 2015

Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns. It’s another urban myth about the so-called ‘Digital Natives’ with research showing that many young people actually use technology in a sporadic, passive or unspectacular way.

SEO 120

SEO Google Engineering Data 120

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Fortunately, we now have two major tools at our fingertips: data and insights.

Measurement 56

Measurement Storytelling Data Technology 56

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe. #measurePR March 2018. Think Google Analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PR 20/20

AUGUST 20, 2019

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. Using readily available and sometimes free technologies, you can automate a good portion of the reporting process, freeing you to do what you do best, just better informed. Data Visualization Tool Options.

Report 40

Report Marketing Analytics Data 40

Karen Freberg

OCTOBER 18, 2018

However, my favorite brand is one that not only produces great products and tools, but has some of the best people behind the brand who are engaged with moving the industry forward. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Adobe is amazing. Transformative.

Education 56

Education Creativity Video Tools 56

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97