ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

Landis PR

APRIL 14, 2025

The recent partnership between Save the Redwoods League (the League) and the new Broadway musical Redwood , starring Tony Award-winner Idina Menzel, demonstrates how creative collaboration can amplify important messages about forest preservation while reaching entirely new audiences. Landis Communications Inc.

Nonprofit 59

Nonprofit Storytelling Creativity Leadership 59

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. Keep up with trends and use them to your advantage. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Brand Branding Storytelling 256

PR for Anyone

APRIL 2, 2025

Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking. While others may have focused on intricate plating or the latest trends in cuisine, Carla stayed true to herself, infusing each dish with her heart and passion for cooking.

Industry 130

Industry Storytelling Education Television 130

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Trend Spotting.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 214

Communications Creativity Writing Product Launch 214

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Branding Brand 88

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Similarly, speaking engagements, contributed articles, and other thought leadership platforms are crucial to showcasing an adtech brand’s perspective on industry issues and trends.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. It’s possible that PR or marketing staff would be tempted to get “creative” as an easy way to get press, but our hope is that legit news sources will keep everyone on the straight and narrow.

Trends 120

Trends Mobile Video Film 120

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. On Google, there are 260 million search results for “b2b technology.”

B2B 143

B2B Trends Video Course 143

5W PR

FEBRUARY 6, 2025

For example, Microsoft’s communications team tracks: Share of voice compared to competitors Sentiment trends across earned media Message pull-through in coverage Correlation between PR activities and business results This framework allows them to double down on what works while adjusting or abandoning ineffective tactics.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Onclusive

MARCH 8, 2018

Machine learning and AI can already help us examine Power of Voice, spot trends, find new voices that resonate with your audience, identify conversations in real-time and see the topics that matter to your audience. AI can help power our productivity in these more creative capacities. Know which tactics are working.

Case Study 170

Case Study Engineering Measurement Big Data 170

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. Developing Engaging Brand Stories That Resonate Brand storytelling in the toy industry must appeal to both children’s imagination and parents’ practical concerns.

Company 78

Company Brand Branding Crisis Management 78

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

MaccaPR

JANUARY 13, 2025

The trends we saw in 2024 indicate AI will be integrated into every aspect of PR, revolutionizing how we work in 2025. The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. AI (And the need for human authenticity!)

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. She introduced me to PR and showed me the ropes, I was hooked from there! And yes, social media posts can live forever.

Social Media 227

Social Media Newspapers Reputation Community 227

Prohibition

JANUARY 27, 2025

The campaign showcased diverse storytelling approaches, including influencer-led cocktail tutorials, lifestyle content that seamlessly integrated the brand, and unique social media activations. Oreo In 2020, Oreo launched ‘The Oreoverse’, a campaign that combined VR with storytelling.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

5W PR

AUGUST 30, 2024

Gone are the days when PR was solely about creativity and storytelling. While creativity remains crucial, today’s PR campaigns are increasingly data-driven. Inclusivity, Diversity, and Personalization Another significant trend discussed was the growing emphasis on inclusivity and diversity in PR.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. It takes time to build a brand, a voice, etc. Thick skin.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Regardless, creativity is a big part of PR today.

Creativity 150

Creativity Trends Technology Agency 150

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. They’re based on the experience and direct observation from people at all staff levels.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR.

Analytics 170

Analytics Social Media Tools Trends 170

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

At the same time, SEO has become more PR-oriented, and that trend needs to continue, driven by PR professionals. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

Data 195

Data Communications Reputation Data-Driven PR 195

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. By looking at Google search trends and branded keyword traffic. You can use them for your competitors' brand terms, too.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

Stern + Associates

AUGUST 13, 2024

DALL-E : A tool that creates stunning images from text descriptions, perfect for visual storytelling and enhancing the appeal of marketing materials. Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise.

Tools 125

Tools Marketing Creativity Analysis 125

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Turning Data Into Trends. At Relevance, we call this a trends assessment. Compile the most engaging content in your space through tools such as Google Trends or Buzzsumo.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing.

Communications 110

Communications Storytelling Analytics Web 110