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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The key is to make our content more creative. Why creative content writing?

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Let me tell you about one such story. The rest, as they say, is history.

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8 Writing Tips I’m Thankful for This Year

PRSay

With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. At Wylie Communications, we’re getting ready for our 2021 Master Classes.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. But a lot of them stuck it out.

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Practicing Creativity

The Hoffman Agency

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

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Beware the 4 Killers of Clarity in PR Writing

PRSay

Find more articles on writing and storytelling in the February issue of Strategies & Tactics. Don Bates, APR, Fellow PRSA, conducts public and private PR-writing workshops in the United States and abroad. Eliminate them before their actions end up undermining your great ideas.

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