PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 150

Writing Storytelling Data Analysis 150

Ishmael's Corner

NOVEMBER 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 Techniques For Effective Business Communications. 003 percent).

Creativity 128

Creativity Storytelling Advertising Advertising 128

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 245

Communications Creativity Product Launch Writing 245

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

Creativity 101

Creativity Storytelling LinkedIn System 101

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. An award submission should be tough to write. Poor storytelling will make an entry dead on arrival. Get creative with solutions. They’re also an asset for industry award submissions.

Case Study 298

Case Study Study B2B Technology 298

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Agility PR Solutions

MAY 13, 2021

Critical thinking, storytelling, communicating and connection with people are all important skills to have. Skills like writing and networking come into play too though, so what should you focus on to get better at PR? Practice your creative writing Start […].

Publicity 144

Publicity Storytelling Writing Creativity 144

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. She writes: “Want to know the real reason brands publish content with no value?

Creativity 60

Creativity Storytelling B2B Film 60

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

Creativity 60

Creativity Writing Skype Travel 60

The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Authentic Storytelling Project. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 144

How To Creativity Storytelling Writing 144

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

Communications 161

Communications Storytelling Film Training 161

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Here are a few of the topics/questions that Julia and the #PRStudChat community will discuss: Q1: Writing skills are crucial for any PR pro. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “I carve out that time for creative writing because I look forward to it.”

Writing 122

Writing Creativity Local Pitching 122

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity.

Communications 110

Communications Storytelling Analytics Web 110

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. It takes time to build a brand, a voice, etc.

Social Media 174

Social Media Media Analytics Data 174

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Cision

MARCH 22, 2017

The panel discussion “Native’s Leading Ladies: Making Kickass Content” featured The Washington Post’s head of WP BrandStudio Annie Granatstein , Visa’s head of content Stephanie Losee and Cheddar’s VP of creative development and partnerships Melissa Rosenthal. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Realize you have to be smart and creative, and work hard to earn their attention. Results : Better counsel and marketing integration, and more impactful storytelling. Why is it a challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 153

Mobile SEO Web Training 153

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Write an outline. Here are five ideas! Register now!

Infographics 120

Infographics Storytelling Content Marketing Film 120

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. No two bags could look alike.

Storytelling 66

Storytelling B2B Trends Examples 66