Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Brand Branding 369

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

JULY 1, 2021

In the end, they usually told me just to promise awesome media coverage and leave it at that — no separate strategy or even tactics. Most have been replaced by creative digital marketing companies. Breakthrough creative. A risk-averse team will be afraid of big ideas or contrarian strategies. It was laughable.

Agency 421

Agency Creativity Advertising Advertising 421

Agility PR Solutions

MAY 28, 2024

While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging.

Resources 113

Resources Creativity Data Trends 113

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Here are a few strategies you should consider when generating content. Polls are a creative way to gauge where your audience stands on industry trends or breaking news, or common obstacles.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. In fact, it happens all the time.

Agency 361

Agency Pitching Creativity Groups 361

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. A well-designed PR strategy should be that voice. PR strategies must strike a delicate balance—highlighting the benefits of the tech while addressing concerns and potential downsides in an open, transparent manner.

Technology 170

Technology Strategy Privacy Healthcare 170

Agility PR Solutions

APRIL 28, 2024

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

Creativity 117

Creativity Content Marketing Marketing Study 117

Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

Social Media 269

Social Media Communications Media Storytelling 269

ImPRessions - Crenshaw Communications

MARCH 15, 2022

When a solid PR strategy is executed well, it delivers results, boosts credibility, and builds strong thought leaders within the organization. It offers solid strategy and alignment. The right PR agency should come up with a SMART PR strategy and ensure there is clear alignment to your goals. The firm challenges you.

Agency 322

Agency Creativity Strategy Communications 322

Agility PR Solutions

MARCH 28, 2024

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

Creativity 117

Creativity Communications Print Media 117

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Agility PR Solutions

JANUARY 10, 2022

If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile. The post Strategies every marketer should use on Instagram in 2022 to increase engagement appeared first on Agility PR Solutions.

Instagram 156

Instagram Strategy Marketing Creativity 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy. Execute and advise on PR strategies and collaboratively develop strategic media plans. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients.

B2B 291

B2B Policies Case Study Enterprise 291

Remote PR Jobs

OCTOBER 29, 2024

Describe how you tackled challenges, built strong relationships, or led creative strategies. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 261

Publicity How To Examples Crisis Management 261

PRSay

OCTOBER 21, 2022

But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. Don’t get discouraged; get creative. Being unable to carry out a strategy the way we’d hoped can be discouraging.

Strategy 158

Strategy How To Video Reputation 158

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. A risk-averse team will be afraid of big ideas or contrarian strategies. That goes hand-in-hand with risk tolerance.

Agency 351

Agency Creativity Corporate Internal 351

Deirdre Breakenridge

JANUARY 5, 2018

In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work. Don’t You Credits.

Film 0

Film Insurance Insurance Creativity 0

Stern + Associates

JUNE 20, 2023

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art. Is AI on the path to sentience?

Creativity 113

Creativity Meeting Groups Technology 113

Deirdre Breakenridge

NOVEMBER 13, 2017

PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all.

Trends 0

Trends Storytelling Creativity Reputation 0

Agility PR Solutions

JUNE 4, 2024

It goes beyond a solid grasp of law—it requires the sync of legal craftsmanship with the creative strategies of public relations.

Strategy 113

Strategy Publicity Crisis Reputation 113

Agility PR Solutions

JUNE 9, 2024

Content co-creation stands as a transformative strategy, empowering brands to collaborate and innovate like never before. This approach involves sharing the creative process with consumers and partners and harnessing collective expertise to craft messages that resonate more deeply with audiences.

Strategy 109

Strategy Creativity Consumer Branding 109

Ronn Torossian

FEBRUARY 14, 2022

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase.

Marketing 195

Marketing Creativity Consumer Strategy 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. The critical thinking, creativity, and judgement that PR professionals bring to their work cannot be replicated by AI. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Next, detail the strategy used to achieve campaign goals, followed by a description of the actual execution of the campaign, which is where the tech solution gets the spotlight. Get creative with solutions. Case study writers should be sure to accentuate any creativity or innovation used to achieve the user’s goals.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Here are some tips on finding the equilibrium of paid and organic social tactics for your social media strategy. Where to post. Optimize for success.

Social Media 344

Social Media Media B2B Leadership 344

Contently - Strategy

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. It also has the highest ROI of all social media marketing strategies. And brands noticed.

Video 124

Video Strategy Marketing Instagram 124

Agility PR Solutions

OCTOBER 27, 2024

Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in.

Analytics 179

Analytics Instagram Social Media Trends 179

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Ensuring it aligns with the client’s brand strategy and goals. The post How to Generate Creative Content Ideas With Abi Bennetts appeared first on BuzzStream. Get ready to take notes!

Creativity 90

Creativity How To Automotive LinkedIn 90

HMA Public Relations

OCTOBER 31, 2024

Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Happy Halloween! Read more in this post from Justin Liggin!

Storytelling 88

Storytelling Strategy Creativity Publicity 88

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. A successful digital PR and marketing strategy is never one-and-done.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. With a little creative keyword searching, you can easily find people looking to purchase your product or service. How about the media, bloggers or influencers? Track Sentiment.

Software 0

Software Comparison Media System 0

5W PR

OCTOBER 2, 2024

Public relations and content creation are indispensable to an effective marketing strategy. PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. This results in more creative and effective material that achieves desired outcomes.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. Ask these questions to create your messaging: What’s the right angle?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Despite the best strategy and planning, PR plans can be foiled if the journalist goes silent and we’re ghosted. To avoid misunderstanding, have an alternative strategy ready, like new targets or moving back the announcement date to allow more time.

How To 321

How To Media Report Pitching 321