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Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

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Podcast: Minds Worth Meeting Episode 2.3: AI and Creative Machines with Hod Lipson

Stern + Associates

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art. Is AI on the path to sentience?

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Unlock Unlimited Creativity and Innovation By Busting Bureaucracies

Stern + Associates

As a consultant, he has led change initiatives in many of the world’s most admired companies, helping leaders design break-out strategies , create entrepreneurship at scale and enlarge their capacity for innovation — work that has created billions of dollars in market value. For decades that was true. Now it is not.

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Embracing GenAI Tools: A Must for Digital Marketers

Stern + Associates

Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process.

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9 Strategies for Building a Winning Professional Brand

PRSay

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Call it a professional brand strategy if you will. Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? First, a word about brands.

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Minds Worth Meeting Bonus Episode – Getting Geeky with Andrew McAfee

Stern + Associates

” Subscribe to Minds Worth Meeting wherever you get your favorite podcasts to be the first to know when new episodes come out: Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility. .”

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

.” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.