ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

Remote PR Jobs

OCTOBER 29, 2024

Describe how you tackled challenges, built strong relationships, or led creative strategies. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 261

Publicity How To Examples Crisis Management 261

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

Onclusive

JUNE 9, 2021

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Next, detail the strategy used to achieve campaign goals, followed by a description of the actual execution of the campaign, which is where the tech solution gets the spotlight. An award submission should be tough to write.

Case Study 298

Case Study Study B2B Technology 298

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 189

Writing Communications Marketing B2B 189

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Go for it in brainstorms – Creative sessions can be challenging. It’s also helpful to be mindful about email and digital comms.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

JUNE 27, 2022

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Brands get creative on social channels. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Here are five ways to amplify PR efforts. Social media adds value.

Social Media 322

Social Media Data Report Leadership 322

PRSay

SEPTEMBER 20, 2019

A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.” So, how do you incorporate internal communications into your brand marketing strategy? As Gallup writes, “Employees are consumers of the workplace.

Internal 139

Internal International Communications Strategy 139

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 174

SEO Engineering Google Writing 174

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. Another strategy to employ involves providing users with useful information.

Industry 222

Industry How To Insurance Insurance 222

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. You want to catch people’s attention right off the bat.

Writing 108

Writing Case Study Study Brand 108

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Cision

JULY 7, 2016

Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. First, write as much as you can!

Education 227

Education Writing Pitching Groups 227

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? I nstead, wait for a reporter to write you back. Much like your other marketing strategies, you will have to overshoot this effort to get a return. They’re only human.

How To 279

How To Media Pitching Creativity 279

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 95

Creativity Study Ethics Publicity 95

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. As part of an effective PR strategy, PR professionals can generate ideas to grow your reach, identify and segment your audience, and target them precisely. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Fashion Travel Tourism 316

PR for Anyone

NOVEMBER 3, 2021

” What is the most creative residential real estate story the Washington Post has run? Email is best to get it in writing. What is the most creative residential real estate story Inside Nova has run? Who is the contact at Inside Nova who writes about residential real estate? How do you prefer to be pitched?

Real Estate 223

Real Estate Local Pitching Media 223

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

JUNE 2, 2015

Once you’ve pulled trending content to assess, you essentially have your own database to establish qualitative and quantitative metrics and create a bank of information to best inform your strategy. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JANUARY 10, 2017

How does your brand’s 2017 strategy look? Whether you’re fine tuning your strategy or starting from scratch, here are a few words of advice to keep in mind as you leap into the new year. Before you start planning what to write and when, you must take a look at who you’re talking to. Know Your Audiences. Set Timelines.

Strategy 120

Strategy How To Content Marketing Mobile 120

Remote PR Jobs

DECEMBER 17, 2024

If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently. Especially if you want to become a PR freelance writer showcase your content writing abilities, how you approach writing press releases.

How To 130

How To Fashion Writing LinkedIn 130

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. It’s a beach.

Strategy 112

Strategy Measurement Financial Analytics 112

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Solo PR Pro

SEPTEMBER 12, 2023

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

Creativity 79

Creativity Energy Writing Strategy 79

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “I carve out that time for creative writing because I look forward to it.”

Writing 122

Writing Creativity Local Pitching 122

Onclusive

OCTOBER 23, 2019

Exceptional writing skills. Creative and design abilities. Responsibilities. Oversee the development of our product marketing playbook, including positioning, packaging, and ideal customer profiling. Highly motivated and results oriented. Ability to develop detailed marketing plans and manage to timelines and budgets. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Use time saved to work business strategy into communications tactics. Recently, Laura Dunham, Ph.D.,

Publicity 185

Publicity Software Education Technology 185