Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

Cision

NOVEMBER 19, 2015

Get our free white paper today! Businesses should embrace live streaming technology while proceeding with caution, understanding the risks and rewards – and create a clear game plan before going live. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). Struggling to capture your audience’s attention?

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

NOVEMBER 16, 2015

Instead use tools and technology like Cision’s social media listening software to your advantage. View our latest white paper. Images: Jon Rawlinson , Ronald Saunders , Mike ( Creative Commons ). To get to that point, you have to do some data mining and analysis. Gather Data. Don’t do it. Let it do the heavy lifting.

Data 120

Data Software Analysis Instagram 120

Cision

JULY 31, 2015

Technology crises like an unresponsive website during an online giving day are not out of the question. View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Guerrero ( Creative Commons ). Once the plan has been updated, share it. Make it available to key personnel. Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . Get our recent white paper today! Images: Sharon Sinclair , Simply CVR ( Creative Commons ). In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Click here for our free content marketing white paper! You learn, you laugh and you try to keep up. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

MAY 18, 2015

Creativity is the ultimate technology. People who sort of care don’t change the world, and sort of creative content doesn’t drive results. Click here to get our free white paper filled with outside-the-box content ideas! “High performers have a specialty of some kind. Competition. Commoditization.

Creativity 120

Creativity Analysis Communications Resources 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Learn how with Cision’s free white paper! Images: Sean MacEntee , Yoel Ben-Avraham , Diana Robinson , Mike Meysner ( Creative Commons ). Extend your brand’s reach with the help of influencers!

Media 120

Media Social Media Community Measurement 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. Because it’s never just a white paper.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. It takes effort and creativity to achieve a high level of success with online content.". What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. How-To-Guides. What does Google mean to you?

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Waxing UnLyrical

OCTOBER 7, 2019

White papers. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Common ones include: Blogs. Case studies.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. He loves to write about technology, startups, entrepreneurship and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Not just your business blog is enough to fulfill the content needs of the modern web. Blogs and articles.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Contently - Strategy

JULY 23, 2024

B2B brands that rely on capturing leads through forms and gated content will feel this challenge acutely: With Google providing answers directly in search results, users may feel less compelled to click through to read a full article or white paper.

Strategy 68

Strategy SEO Google Engineering 68

Contently - Strategy

JULY 10, 2024

Here are a few ways generative AI can make your job a little easier, as well as some best practices for introducing the technology into your work routine. How to use ChatGPT for content optimization and more Below are four helpful use cases that generative AI may be able to take off your plate.

Analysis 52

Analysis How To Content Marketing SEO 52

Sword and the Script

JUNE 19, 2018

Mr. Steinman is a former Gartner analyst, has a new book out on analyst relations , and recently spelled out his perspective on the infamous Magic Quadrant (MQ) technology research report in a piece for CIO, titled, 3 Things You Need to Know About Gartner Magic Quadrants. Your very best white papers. and execute on them ?

Enterprise 67

Enterprise Technology Report Company 67

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Creative Commons CC0. Anything is Easy if You Try Hard Enough.

Survey 81

Survey Industry Communications Corporate 81

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Beyond PR

MARCH 14, 2016

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

OCTOBER 27, 2015

Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? As the digital world evolved, tracking technologies began to map a clearer path of the buyer’s journey – at least as far as those journey’s existed online. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on.

Web 40

Web Mobile SEO Technology 40

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. The Marketing Artificial Intelligence Institute was created to understand how AI technologies are transforming marketing.

Content Marketing 40

Content Marketing Marketing System Technology 40

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? YouGov partnered with PRCA to survey 280 agency and in-house PR professionals across business services, finance and banking, technology and telecoms, charities and NGOs, Government and other sectors. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

MARCH 4, 2015

I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but misinformed bot acting on behalf of technology PR not brought it to my attention. But automation has its limits, as do predictive technologies. Hence, heartbreak. And therein lies the rub.

Insurance 60

Insurance Insurance Trends Data 60

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 3) Audio and podcasts.

Marketing 72

Marketing Survey Study B2B 72