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Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Ask Google, “Who writes about [your topic] at [name of publication]?”

Publicity 331
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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

Deirdre Breakenridge

If you want to add creative sonic elements to your audio, try some of these free sound effects. And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! This Forbes article is one of my favorites and offers excellent technical tips for podcasters. Sell the Star Power.

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From Top Chef to Culinary Trailblazer: Carla Hall’s Inspiring Journey of Passion and Perseverance

PR for Anyone

Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking. Carla used her platform to champion these ideas, particularly through her cookbooks, television appearances, and public speaking engagements. It was a way of telling stories and celebrating her ancestry.

Industry 130
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

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20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. Craig isn’t really an ad tech reporter, but he does write a lot about ad fraud and misinformation, both key concerns of the industry.

Twitter 177
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. We are “watching” television so we need to “see” what you are talking about. TV should be visual.

Pitching 130