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Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

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Director of Product Marketing

Onclusive

Creative and design abilities. We offer competitive compensation packages, as well as a number of perks and benefits including health insurance, reimbursement for public transportation, reimbursement for gym memberships, happy hours, and snacks. Ability to develop detailed marketing plans and manage to timelines and budgets.

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Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

Some point out that first-generation Americans are influenced by immigrant parents to focus on “traditional” careers or high-status occupations that are perceived as reliable, like law or accounting, rather than so-called creative professions.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

. “Jake Wallace is a remarkable force behind a great deal of change at Trimble Transportation over the past few years as their senior marketing communications specialist. Andi Pepin, creative producer-Target. Caitlin took direction very well, had wonderfully creative ideas, and was always eager to help.

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Beyond the Basics: How to Really Work Remotely

PRSay

Maybe you would call your mom, listen to music, or tune in to the news as you drank your morning coffee on your drive or public transportation ride to the office. Sometimes, when creativity struck, or I had a lingering question from an earlier client meeting, I would forgo email and instead stand up and walk over to someone’s desk.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.