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Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in.
The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. The post PR And Communications Trends For 2021 appeared first on Crenshaw Communications. Work will be fully digital.
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. The pandemic accelerated many digital trends, but few were more dramatic than e-commerce.
Not only did we witness numerous crises and campaigns, but also several new trends emerged. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. A Guest Post by Emma Ingram, Student, American University. Conclusion.
One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.
2024 is almost here and Adobe is sharing some of the distinct creative design trends we can expect to see in the year ahead. Find out which elements to keep your eye on in this blog post from Justin Liggin.
There are certain trending techniques that game developers and publishers can use to captivate audiences and drive sales. Experiment with different ad creatives and targeting strategies to optimize the campaigns for maximum results. Identify relevant keywords and phrases that potential players are searching for.
One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.
Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in.
When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Plan your content in advance; prepare a creative post the month before you plan to use it. Lattes can then use peppermint instead. Three tips to riding a social wave: 1.
But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. As a thought leader, your goal is to provide authentic insights into industry trends and business. Go beyond a resume . Your LinkedIn profile is representative of your brand. Create polls.
As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.
Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. First, I am NOT a trend expert. See the full webinar and slide deck below.
I’ve been giving this social media trends presentation now for I believe 5 years. I’m posting it here today in hopes it helps spark creativity for you and your team in 2022. First, I am not a trend expert. Second, my trend presentations usually tend to lean a bit more pragmatic than some.
The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. From bubble tea blushes to Jell-O cleansers, brands are finding creative ways to make beauty feel more playful and indulgent.
Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media.
These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. The hybrid cloud expands.
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. A striking surge in adtech’s prominence at this global event.
None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. Original Imagery.
While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging.
Monitor and track media; report trends, create reports as needed. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. in Public Relations or a related field.
Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.
AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. But the latest iteration promises much more.
After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed And more time is being put into that creativeness — that the technology can’t do.
Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S. Look globally for reactive news.
Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Writers and creatives often face the dreaded “blank page” syndrome. AI tools can help overcome these creative blocks by generating a range of ideas, suggesting different story angles, and even drafting initial outlines.
The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.
New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […]. The post ‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age appeared first on Agility PR Solutions.
PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.
Trending Ingredients: Whats Hot in 2025 Of course, ingredients make a BIG impact at Expo West. From Date Better to Joolies, brands continue to showcase dates as the go-to natural sweetener, proving that this trend has serious staying power. The post Expo West Trends We Cant Stop Talking About appeared first on Konnect Agency.
Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth.
If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. You can kind of forecast that a trend is going to happen in those areas. Do you use something like Google trends? Is identifying the trends.
We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.
When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Yep, hundreds.
Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Layoffs are coming–we’re already starting to see them, but my guess is we’ll see a lot more in the creative industry and at the corporate level in the next 2-3 weeks.
They prioritise industry expertise first, followed by budget and creative capabilities. This trend has created tension between creative evaluation and financial considerations. A shifting dynamic is evident in the growing influence of procurement departments.
To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. Which messaging and stories worked best in the past?
Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Trend Spotting. In the meantime, digital speaking events have exploded.
The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020.
On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other words, functional but hardly creative.
Brands should also make sure the messaging and tone employed along with the news or trend they’re focused on is aligned with their business or product. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Are you fast enough?
Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) For example, connect an automotive brand to pet safety in cars or link a property client to trends seen in popular TV shows like Bridgerton. Get ready to take notes! Takeaway 6.
You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.
Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world.
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