PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Maybe you need a cybersecurity tutorial or an update on adtech trends. Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Go for it in brainstorms – Creative sessions can be challenging.

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs.

Training 399

Training Video Analysis Data 399

PR for Anyone

NOVEMBER 3, 2021

Email me when you notice a trend going on. ” What is the most creative residential real estate story the Washington Post has run? Email is best to get it in writing. We also cover trends and economic stories (local sales numbers, prices, etc.). . We also like to cover trends in the market. What are not?

Real Estate 223

Real Estate Local Pitching Media 223

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends.

Publicity 78

Publicity System Crisis Management Analysis 78

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. Both are looking for a better understanding of trends and developments within a given space.

Wireless 309

Wireless B2B Report Media Relations 309

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Ask Google, “Who writes about [your topic] at [name of publication]?” If you’re a new business or have a new product, news service, new anything, that is newsworthy. Those are all topics that interest local media.

Publicity 331

Publicity Television Local Pitching 331

Cision

OCTOBER 10, 2017

It’s also a good idea to employ media-monitoring practices to keep tabs on current trends. The growing trend of companies using earned media tactics to do this is a testament to the level of success user-generated distribution can achieve. . However, you should never be afraid to get creative and try something completely new! .

Strategy 251

Strategy Case Study Instagram Print 251

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. On Google, there are 260 million search results for “b2b technology.”

B2B 143

B2B Trends Video Course 143

PR for Anyone

APRIL 2, 2025

Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking. While others may have focused on intricate plating or the latest trends in cuisine, Carla stayed true to herself, infusing each dish with her heart and passion for cooking.

Industry 130

Industry Storytelling Education Television 130

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. It’s possible that PR or marketing staff would be tempted to get “creative” as an easy way to get press, but our hope is that legit news sources will keep everyone on the straight and narrow.

Trends 120

Trends Mobile Video Film 120

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report! Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 109

Writing Case Study Study Brand 109

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

Creativity 98

Creativity Communications Instagram Interviews 98

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157

Shift Communications

NOVEMBER 6, 2014

Many a marketer has suffered the frustration of sitting down to write a blog post…. The thing is, you can’t schedule creativity. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

Journalism 142

Journalism Marketing Writing Creativity 142

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’ve helped many of your clients secure national coverage.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 166

Conference Technology Mobile Analytics 166

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. It takes time to build a brand, a voice, etc. Thick skin.

Social Media 174

Social Media Media Analytics Data 174

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web.

Reddit 120

Reddit Creativity Trends Web 120

Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. We made these stories as evergreen as possible, focusing on adaptable strategies rather than fleeting trends. Create new, evergreen pieces that address current trends and user needs.

Blogging 89

Blogging SEO Analysis Content Marketing 89

5W PR

MARCH 7, 2025

AI also helps brands identify optimal posting times, predict trending topics, and automatically generate social media content variations. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.

Marketing 78

Marketing System Data Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms. A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.” It’s great stuff.

Twitter 177

Twitter Advertising Advertising Report 177

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. To improve writing. Learn what not to write. To heighten creativity. Bad Pitch Blog. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. That changed in 2018.

Resources 86

Resources Creativity Publicity Local 86

Stern + Associates

AUGUST 13, 2024

Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125