Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 211

Writing Communications Marketing B2B 211

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Co-Founder of Status Creative, a leader in social media engagement. Want to learn Ann’s writing rules for PR? Twitter is the world’s largest suggestion box.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

Twitter 106

Twitter B2B Branding Brand 106

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Interact on social media.

Media 333

Media Pitching Report B2B 333

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Pro tip: Include the interviewer’s photo and links to their Twitter handle and LinkedIn profile in case the spokesperson wants to dig deeper to prepare.

Writing 130

Writing How To Interviews Pitching 130

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. When I was starting on LinkedIn–and even back well before that to Twitter–this was one of my key strategies. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. However, you should never be afraid to get creative and try something completely new! . Check out this recent Instagram ad from Militza Yovanka.

Strategy 251

Strategy Case Study Instagram Print 251

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. The fake Eli Lilly Twitter fiasco is a good example.

Social Media 174

Social Media Media Analytics Data 174

Cision

JUNE 30, 2016

My love of writing, interest in people and curiosity about the world drew me to PR. I was a journalism major in college, but it was really more about the writing than about being a reporter. And when there’s an opportunity to insert our clients into the news cycle, we get creative and move quickly and deliberately.

Technology 149

Technology Nonprofit Journalism Creativity 149

Cision

JULY 15, 2015

If you’ve ever joined a Tweetchat (also called Twitter chat ), you know there’s a lot of information poured into a short timeframe on Twitter. The idea is that you bring together a group of people with a common interest who can learn something and network during the hourlong event held through Twitter.

Branding 120

Branding Brand Small Business Twitter 120

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. You can connect with her on Twitter , Instagram , Facebook , and LinkedIn.

Tools 150

Tools Agency Instagram Groups 150

Critical Mention

OCTOBER 14, 2018

The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Agency 72

Agency Twitter Conference Financial 72

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. In fact, 93% of PR professionals follow journalists on Twitter. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170

PR for Anyone

OCTOBER 8, 2024

Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Elyce also talks about the process of writing her upcoming book, which captures the journey of building two successful brands.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Communications Conversations

JANUARY 14, 2020

The process of developing a single post usually includes: working with creative to develop a visual (request + multiple rounds of revisions), writing copy (plus revisions and reviews), running the final version by various teams for approvals, proofing and posting. Focus on creativity. Make sure it’s on brand.

Creativity 170

Creativity Consumer Social Media Facebook 170

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

PR Job Coach

JULY 29, 2011

What do you for a hobby: collect stamps, ride a motorcycle, write poetry or sample every restaurant in town? Also look at other creative financing such as selling that old antique car or HO train set that is sitting in your closet collecting dust. Make a spreadsheet listing all of your passions , hobbies, interests and skills.

How To 180

How To Leadership Government Reputation 180

Sword and the Script

DECEMBER 24, 2016

Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. How to Conduct Your Own Twitter Review.

Twitter 60

Twitter How To B2B Analytics 60

Cision

JUNE 30, 2015

When you use the @ symbol at the start of your tweet to talk directly to someone on Twitter, only that person, as well as anyone who follows both you and that person, will see it. It comes in handy when you’re participating in a Twitter chat and want to be part of a larger dialogue. Put a period before it (like.@eggmarketing)

Social Media 120

Social Media Media LinkedIn Small Business 120

PR Job Coach

MARCH 21, 2013

The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Make sure you then amortize the blog over other social infrastructure platforms such as Facebook, Twitter, LinkedIn, Quora, Pinterest, etc.

Branding 169

Branding Brand Pinterest Insurance 169

Cision

JANUARY 8, 2016

Instead of targeting every journalist you follow on Twitter in a spray and pray method, turn to a media database , such as Cision’s, to check if social media is even their preferred pitching medium. Then, craft social pitches as you write email subject lines: by captivating attention in a concise, yet unique way. Long-Winded Messages.

Pitching 60

Pitching Twitter Report Social Media 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

Analysis 173

Analysis Tools SMB Software 173

Waxing UnLyrical

AUGUST 9, 2018

If your content is to be viable in the longer term you want your creative work to be found whether it be delivered via voice on a Google Home device, on an Apple Watch or on a starship view screen. Kathy’s company and website are currently in start-up mode but you can connect with her via Twitter @kvaske or LinkedIn. Frustrating.

Writing 73

Writing eBook Case Study System 73

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Your PR content may not have the backing of a network like ABC, but it can still benefit from a professional production team during writing stages, behind the camera and when developing a strategy.

Communications 161

Communications Storytelling Film Training 161

The Resolution Blog

NOVEMBER 16, 2015

PRs practically own Pinterest and they are great mood boards to kick start creative ideas. Once added, whenever you see a creative idea you love, just click on the Pinterest logo when you find a page you want to save. This extension helps you make sure you spot any typos when writing on the web.

Pinterest 120

Pinterest Creativity Web Tools 120

The Proactive Report

DECEMBER 16, 2014

Sharpen up your writing skills and creativity. For more digital PR updates follow me on Twitter. We have, or can create and maintain, relationships with bloggers and reporters and can get stories placed on trusted media sites. All the hullabaloo about link-bait and great content leads right back to PR. Now is the time to.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 148

B2B Marketing Survey Software 148

Cision

OCTOBER 5, 2015

For journalists across the world, Twitter has been the preferred tool to track breaking news and share updates in real time. All that may soon change….” – Shubhomita Bose, Small Business Trends writing about Signal. Here’s the thing: Signal is Facebook’s attempt to out-Twitter Twitter. Out-Twittering Twitter.

Facebook 120

Facebook Trends Twitter Resources 120

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Communications 158

Communications Radio Sports Social Media 158

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

Stephen Waddington

OCTOBER 31, 2018

Ladder Talent I am delighted to announce the launch of Ladder Talent , a people consultancy for the creative industries. Ladder Talent is a people consultancy for the creative industries. Blogging and writing I will also carry on running my blogs PRcareers.co.uk I’m also on Twitter @GoooRooo. Check us all out here.

Training 95

Training Creativity Employee Writing 95

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Using photos and effective hashtags can help your audience find custom stories, but writing the right caption that tells a story is key! A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Cision

DECEMBER 1, 2015

Yesterday, I dropped a few bars and spit hot fire on Twitter. I used the second-highest trending hashtag on Twitter at the time and crafted a tweet that fit the audience. I almost never write anything down. Images: Muhammad Taslim Razin , Nick Saltmarsh , Håkan Dahlström ( Creative Commons ). Why is that important?

How To 120

How To System Twitter Writing 120