Sword and the Script

JULY 16, 2024

Creative thinking. 52% of CMOs think the top skill marketing leaders must possess is “creative thinking.” ( source ) 8. B2B marketing video. 75% of US adults spend “up to 2 hours per day watching short videos” and “video uploads on LinkedIn” are “up 45% year over year.” ( source ) 14. Thought leadership.

B2B 180

B2B Survey Marketing Analysis 180

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. To ensure its success, a well-crafted marketing campaign is essential.

Video 78

Video How To Marketing Television 78

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Agility PR Solutions

SEPTEMBER 6, 2022

The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. With the addition of Reels, Instagram Stories, and IGTV, businesses now have even more options for using video […].

Instagram 164

Instagram Video How To Creativity 164

Sword and the Script

OCTOBER 29, 2024

Creative briefs. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Review and approval. Measurement. And on and on. Campaigns are finite too. They start and end. That means the workload cycle repeats.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Speaking Engagements. Multimedia Development & Visual Storytelling. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. However, it’s worth noting that the length of a video can affect the engagement rates.

Video 149

Video Social Media Instagram Facebook 149

Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. You can check out my video review to learn why you need to pick up a copy.

Social Media 269

Social Media Communications Media Storytelling 269

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Not prioritizing video in content mix. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

APRIL 10, 2024

High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process.

Video 117

Video YouTube Creativity Brand 117

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 123

Video Strategy Marketing Instagram 123

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. If you’ve spoken at industry conferences, upload the video. Polls are a creative way to gauge where your audience stands on industry trends or breaking news, or common obstacles.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Deirdre Breakenridge

JANUARY 5, 2018

In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work. Don’t You Credits.

Film 0

Film Insurance Insurance Creativity 0

PRSay

OCTOBER 15, 2024

He went to replace it and waited for hours in a long line to get the latest iPhone, which was the first model to have video. He played the old video clip for the audience, showing him flubbing up and unable to get the right words out about an incident while on the air.

Storytelling 140

Storytelling Local Transportation Television 140

PR for Anyone

MARCH 26, 2020

Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out. “What Can You Niche Down To Help People In This Age Of Coronavirus?”

Publicity 299

Publicity Pitching YouTube Creativity 299

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. Result: A complete flop.

Video 113

Video Guidelines Advertising Advertising 113

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Deirdre Breakenridge

NOVEMBER 13, 2017

Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. The year 2017 has been quite a year for the PR industry.

Trends 0

Trends Storytelling Creativity Reputation 0

Deirdre Breakenridge

FEBRUARY 19, 2019

Leaders are creative and they have passion. When you pair the words, “leader” and “creativity” or “leader” and inspire,” the conversations are strong and the reach is wide. ” Check out my video to learn the strength and reach of this conversation. Leaders have vision.

Leadership 42

Leadership Ethics Creativity Video 42

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

5W PR

NOVEMBER 21, 2024

Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest. Utilize TikTok’s short-form video format to showcase book excerpts, character introductions, or behind-the-scenes content. These contests can encourage creativity and generate excitement around the book.

Industry 78

Industry Apparel Print Marketing 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

The Proactive Report

NOVEMBER 14, 2022

Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Each year video usage online continues to grow. If a picture is worth a thousand words a video really brings a story to life.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Livestream goes mainstream. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Brand Branding Airlines 78

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. The NewsWorthy . Looking for a quick rundown of major current events? Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. To make the reviews and testimonials even more effective, brands can use video or audio testimonials. For example, brands could create a video that shows how to create a certain hairstyle using a product.

Creativity 88

Creativity Video Social Media Education 88

Agility PR Solutions

NOVEMBER 2, 2023

Are you a person who loves editing photos or videos but is unsatisfied with your editing skills? For everyone who loves to make exciting transformations to photos and videos, CapCut Creative Suite is the best pick. It comes with the most exciting features and AI tools that help a person make dramatic transformations.

Content Marketing 86

Content Marketing Creativity Tools Marketing 86

5W PR

DECEMBER 25, 2024

Mixologists and bartenders can create engaging video tutorials and written recipes showcasing the brand’s products in unique and delicious cocktails. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Encourage creativity and authenticity from the influencer.

Industry 78

Industry Guidelines Marketing Creativity 78

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JUNE 22, 2021

This new feature is actually in competition with TikTok as it offers similar video creation capabilities. . The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. There’s no denying TikTok’s influence on the launch of Instagram Reels.

B2B 405

B2B Social Media Media Twitter 405

Konnect Agency

NOVEMBER 14, 2022

Influencer Marketing Agency Breakdown of Video Content Evolution. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms. Recommendations for Activating Video with an Influencer Marketing Agency. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98