Ishmael's Corner

SEPTEMBER 7, 2014

As a tool to hammer home this point, I’ve started using the Budweiser Puppy love video that misted eyes during last year’s Super Bowl. Take a look at the recut video below where we’ve eliminated the scene in which the stranger adopts the puppy and starts to drive away. You can find the video of the interview here ).

Video 144

Video Storytelling Interviews Creativity 144

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. That landed with me because most of my paid work is anuran B2B SaaS and software. Propel launches 2.0

Software 176

Software Measurement B2B Training 176

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 211

Writing Communications Marketing B2B 211

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 174

SEO Engineering Google Writing 174

5W PR

NOVEMBER 21, 2024

Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest. Utilize TikTok’s short-form video format to showcase book excerpts, character introductions, or behind-the-scenes content. These contests can encourage creativity and generate excitement around the book.

Industry 78

Industry Apparel Print Marketing 78

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! Write a script. Time is precious.

Video 120

Video Education Mobile B2B 120

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. You’re more likely to remember Sharpie the next time you need to write a note. Want tips on how to make your story stand out with visuals and video? How can you use those devices in your own audio and video pieces? Be Recognizable.

Video 120

Video Storytelling Local Creativity 120

Flack's Revenge

JANUARY 17, 2019

The demos were pretty incredible (you can check them out in the video link above). After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.

Insurance 234

Insurance Insurance Privacy Interviews 234

Contently - Strategy

JANUARY 9, 2019

Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite. This isn’t inspiring stuff for video producers or your audience.

Video 103

Video Branding Brand YouTube 103

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Want to add a video component to your show? Supporters can help by sharing episodes on their social media to amplify your show to their followers or write positive reviews on podcast subscribing sites. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. Loom is an amazing tool with both free and paid versions designed to record and share video messages of your screen, cam or both.

Writing 104

Writing Analysis Case Study Video 104

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. ” What is the most creative residential real estate story the Washington Post has run? Email is best to get it in writing. The easiest way to do this is pitching the local media.

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating.

Writing 130

Writing How To Interviews Pitching 130

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 109

Writing Case Study Study Insurance 109

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Writing Pitching Video 159

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Ah, video. It’s no secret, videos drive engagement. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Importantly, keep correspondence with positive quotes about the work as well as images and video. Many also look for over-the-top creativity or that unique “something.” We recommend posts on all your social sites – video and other images from the awards event add a nice touch. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

He then moved to Digiday to cover video. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. She is a must-follow for breaking news and interesting takes on the industry, especially for all things video-related.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Branding 189

Branding Brand Real Estate Tourism 189

Stern + Associates

AUGUST 13, 2024

Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR tech mentions Video makers. Tressa Robbins writes about the state of ethics in PR for Burrelles.

Analysis 173

Analysis Tools SMB Software 173

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?). Often this means sitting down and writing, designing, or recording. Delightful content is content that knows its audience.

Analytics 200

Analytics Energy Google Customer Service 200

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170