ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well.

Retail 368

Retail Media B2B Pitching 368

Cision

NOVEMBER 17, 2015

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. Avoid unnecessary litigation and fines!

Infographics 120

Infographics Reputation Creativity Branding 120

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place.

Communications 199

Communications Marketing B2C Advertising 199

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. How-To-Guides. What does Google mean to you?

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

MAY 13, 2019

AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

Stern + Associates

MARCH 10, 2023

Put it on social, creatively, email it directly to that prospect you’ve been working, consider how the topic could translate to a speech topic. If you land a speaking gig, your speech and the resulting video (if provided) can be repurposed for a blog post or white paper.

Publicity 115

Publicity Conference Leadership Measurement 115

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52

eBook Video YouTube Infographics 52

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Learn about influencer marketing in Cision’s new white paper!

Branding 120

Branding Brand How To Construction 120

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. It’s assigned to a writer with strict orders that you need it yesterday.

B2B 78

B2B eBook Survey Report 78

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Availability of Mobile Wallet Technologies.

Mobile 120

Mobile Financial Retail Technology 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Give our services a try. Talk to Us !

B2B 64

B2B Creativity Film Trade Shows 64

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! Learn to be more playful and employ your creative mind. John Cleese’s words on accessing our creative side to create brilliant content from his day one closing keynote speech carried through to day two. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Images: Steven Lilley , Quinn Dombrowski ( Creative Commons ).

Journalism 120

Journalism Branding Brand Storytelling 120

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Read the free white paper today! Image: Jamie ( Creative Commons ). But the process of influencer outreach is a delicate one. Be Specific.

Branding 120

Branding Brand Guidelines Pitching 120

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! Images: Hey Paul , VBC17 , Pictures of Money ( Creative Commons ).

Video 120

Video Creativity Blogging Resources 120

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no?

B2B 145

B2B Marketing Survey Creativity 145

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

Contently - Strategy

JULY 10, 2024

Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). It can also help out with tasks like identifying internal linking opportunities.

Analysis 52

Analysis How To Content Marketing SEO 52

Cision

NOVEMBER 13, 2015

Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! Images: jonsson , Quazie , ℒaura Tou ( Creative Commons ).

Social Media 120

Social Media Branding Brand Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Use some of the points to create a white paper or take the byline in a different direction for a different audience. These and nearly every other media placement can live on with some simple tweaks.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

MAY 20, 2015

Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. Click here to get our free “Outside-The-Box Content Marketing for PR” white paper now! . Image: Maria Elena ( Creative Commons ). It’s kind of like herding cats. See what we did there?).

Content Marketing 120

Content Marketing Measurement Web Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. PR writing needs to be high-impact, but not overblown.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Cision’s “Social Media and the MMR Vaccine: Conversations and Controversy” white paper analyzes media coverage by brand, share of voice, thematic positioning and market opportunities.

Radio 120

Radio Interviews Print Travel 120

Cision

JULY 2, 2015

Our latest white paper “ How to Measure PR in a Multi-Touch Attribution Mode ” explores seven types of attribution models and provides readers with nine tips to get started with multi-touch attribution. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Infographics and Graphics.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks.

B2B 113

B2B Marketing Survey Software 113

Cision

DECEMBER 19, 2015

Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ). By showcasing how people have overcome challenges and resolved problems, Verizon demonstrates its interest in improving customers’ lives. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Branding Brand Journalism 120

Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the key components of a successful communication strategy? It’s no secret digital has changed the way we communicate.

Airlines 120

Airlines Travel Consumer Creativity 120

Contently - Strategy

AUGUST 27, 2024

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

Cision

SEPTEMBER 12, 2015

That means including all types of content such as news releases, blogs, white papers and more. Featured Image: Alan Cleaver ( Creative Commons ). Focus on building the content that will create success. Provide diverse content. Choose content that will excite your audience.

How To 120

How To Report Creativity Video 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

The Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. All it takes is research, smarts, creativity and the skills to use the tools available. Email click and click-to-open rates were 2-3X their average. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

Cision

JUNE 27, 2015

Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ). Keep everyone on the same page to prepare your brand for the next threat. Want tips on how to prepare for a social media crisis?

Crisis 120

Crisis Crisis Communications Branding Brand 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

DECEMBER 5, 2015

Get our free white paper now! Images: umjanedoan , Allan Ajifo , Robert Couse-Baker ( Creative Commons ). Content marketing, on the other hand, aims to strengthen and nurture loyalty with a brand’s audiences by capturing interest as well as generating leads and sales conversions. Distribution.

Journalism 120

Journalism Branding Brand Content Marketing 120