Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52

eBook Video YouTube Infographics 52

Cision

NOVEMBER 13, 2015

Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! Images: jonsson , Quazie , ℒaura Tou ( Creative Commons ).

Social Media 120

Social Media Branding Brand Media 120

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 113

B2B Marketing Survey Software 113

Cision

MAY 20, 2015

Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. You have goals for each press release you write. Click here to get our free “Outside-The-Box Content Marketing for PR” white paper now! . Image: Maria Elena ( Creative Commons ).

Content Marketing 120

Content Marketing Measurement Web Creativity 120

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! It’s Dry as Dirt.

Conference 120

Conference Writing Creativity Web 120

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Infographics and Graphics.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

DECEMBER 12, 2015

Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. Readers often proclaim loyalty to a particular news outlet due to a reporter’s writing style, the publication’s frequency or choice in covered topics.

Journalism 120

Journalism Branding Brand Writing 120

Contently - Strategy

AUGUST 27, 2024

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

JUNE 23, 2015

It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Click here for a free white paper that shows how! Want to measure your PR’s value?

Writing 120

Writing Social Media Tools Advertising 120

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. Before you begin to write a press release, you must start out forming the goal that you have in mind for each statement.

How To 105

How To Writing Video Fashion 105

Cision

JULY 21, 2015

You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Click here for our free outside-the-box content marketing white paper! If you’re on your LinkedIn profile, you’ll see an option to “write a post.” I love having other people write on my blog.

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

JUNE 18, 2015

If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. If you can discover who they are and develop a relationship with them, you’re more likely to have them share and write about your content and product or service.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Write a press release. Write it yourself and publish it as a press release instead. This also allows you to expose your audience to your evergreen content.

Social Media 120

Social Media Pitching Writing Report 120

Cision

NOVEMBER 7, 2015

Additionally, ensure the authenticity of their writing and dedication to consistently engaging their audience. Get our free influencer white paper today! Images: Serge Kij , Sherman Geronimo-Tan ( Creative Commons ). Learn how to keep bloggers loyal to your brand! Pinpoint Readers’ Pain Points.

Branding 120

Branding Brand Social Media SEO 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

Contently - Strategy

MAY 27, 2024

Contently’s marketplace alone has more than 165,000 freelance creatives. Do you need someone with experience writing SEO web copy or white papers? Be creative with your search Your brand’s social media channels are among the best places to start looking for a freelance writer. So, how do you begin your search?

How To 52

How To Creativity Social Media Construction 52

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. Get the tips and tactics you need in our free white paper! Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Determine your objectives. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

AUGUST 25, 2015

Click here for our free white paper! But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. Images: Got Credit , Images Money ( Creative Commons ). A few hundred dollars and a couple of hours of your time can net big results.

Social Media 120

Social Media Media Internal International 120

Cision

JULY 13, 2015

Write scripted statements that can be used for a variety of incidents. View the white paper now! Images: Wikipedia , Terry Robinson (Creative Commons). Images: Wikipedia , Terry Robinson (Creative Commons). While your own crises will vary, set the plot beforehand. Maybe a dose of B.A. isn’t the best solution.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

JULY 10, 2015

You’re more likely to remember Sharpie the next time you need to write a note. Click here for our free white paper! . Images: Sara , Evan Forester (Creative Commons). His voice—a suave throwback to the svelte ‘seventies—is at odds with the topic presented. That, of course, is the point. Use the Element of Surprise.

Video 120

Video Storytelling Local Creativity 120

Beyond PR

JULY 27, 2016

To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

Cision

DECEMBER 1, 2015

I almost never write anything down. Get our free white paper today! I ’ ll write specifically about this later this month, if you would like, because I could talk for days about content creation. Images: Muhammad Taslim Razin , Nick Saltmarsh , Håkan Dahlström ( Creative Commons ). Collaborate.

How To 120

How To System Twitter Writing 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

AUGUST 19, 2015

Check out our “Video Streaming Best Practices for PR” white paper! Write a script. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ). Fortunately, you can capture attention and reel viewers in with five basic tips. Want to become a streaming video pro?

Video 120

Video Education Mobile B2B 120

Cision

JUNE 2, 2015

Click here for a free white paper full of outside-the-box content marketing ideas! Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. You must always focus on finding a creative news angle. Otherwise, what the heck are you writing about? Be creative.

Writing 118

Writing Newspapers Report Data 118

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 76

B2B Media eBook Interviews 76

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release.

Infographics 72

Infographics Case Study Video Survey 72

Cision

JUNE 25, 2015

Write a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list). Report back to leadership.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

JUNE 16, 2015

When I compare the reads for this release to a previous one announcing my writing for Forbes, this one had nearly double the reads. See how with our free white paper! Images: jkfid , Okko Pyykkö ( Creative Commons ). Here are the analytics for one of my press releases for my company. Want more accurate PR measurement?

Measurement 120

Measurement Software Nonprofit Analytics 120