Cision

NOVEMBER 13, 2015

Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! Images: jonsson , Quazie , ℒaura Tou ( Creative Commons ).

Social Media 120

Social Media Branding Brand Media 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

MAY 20, 2015

Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. You have goals for each press release you write. Click here to get our free “Outside-The-Box Content Marketing for PR” white paper now! . Image: Maria Elena ( Creative Commons ).

Content Marketing 120

Content Marketing Measurement Web Creativity 120

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Infographics and Graphics.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! It’s Dry as Dirt.

Conference 120

Conference Writing Creativity Web 120

Cision

DECEMBER 12, 2015

Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. Readers often proclaim loyalty to a particular news outlet due to a reporter’s writing style, the publication’s frequency or choice in covered topics.

Journalism 120

Journalism Branding Brand Writing 120

Cision

JUNE 23, 2015

It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Click here for a free white paper that shows how! Want to measure your PR’s value?

Writing 120

Writing Social Media Tools Advertising 120

Cision

JULY 21, 2015

You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Click here for our free outside-the-box content marketing white paper! If you’re on your LinkedIn profile, you’ll see an option to “write a post.” I love having other people write on my blog.

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

JUNE 18, 2015

If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. If you can discover who they are and develop a relationship with them, you’re more likely to have them share and write about your content and product or service.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. Get the tips and tactics you need in our free white paper! Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Determine your objectives. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Write a press release. Write it yourself and publish it as a press release instead. This also allows you to expose your audience to your evergreen content.

Social Media 120

Social Media Pitching Writing Report 120

Cision

NOVEMBER 7, 2015

Additionally, ensure the authenticity of their writing and dedication to consistently engaging their audience. Get our free influencer white paper today! Images: Serge Kij , Sherman Geronimo-Tan ( Creative Commons ). Learn how to keep bloggers loyal to your brand! Pinpoint Readers’ Pain Points.

Branding 120

Branding Brand Social Media SEO 120

Cision

AUGUST 25, 2015

Click here for our free white paper! But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. Images: Got Credit , Images Money ( Creative Commons ). A few hundred dollars and a couple of hours of your time can net big results.

Social Media 120

Social Media Media Internal International 120

Cision

JULY 13, 2015

Write scripted statements that can be used for a variety of incidents. View the white paper now! Images: Wikipedia , Terry Robinson (Creative Commons). Images: Wikipedia , Terry Robinson (Creative Commons). While your own crises will vary, set the plot beforehand. Maybe a dose of B.A. isn’t the best solution.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

JULY 10, 2015

You’re more likely to remember Sharpie the next time you need to write a note. Click here for our free white paper! . Images: Sara , Evan Forester (Creative Commons). His voice—a suave throwback to the svelte ‘seventies—is at odds with the topic presented. That, of course, is the point. Use the Element of Surprise.

Video 120

Video Storytelling Local Creativity 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted.

Employee 120

Employee Print Customer Service Local 120

Cision

DECEMBER 1, 2015

I almost never write anything down. Get our free white paper today! I ’ ll write specifically about this later this month, if you would like, because I could talk for days about content creation. Images: Muhammad Taslim Razin , Nick Saltmarsh , Håkan Dahlström ( Creative Commons ). Collaborate.

How To 120

How To System Twitter Writing 120

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. 2) Write shorter paragraphs. This isn’t just limited to writing for the web.

Writing 60

Writing Blogging Content Marketing Web 60

Cision

AUGUST 19, 2015

Check out our “Video Streaming Best Practices for PR” white paper! Write a script. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ). Fortunately, you can capture attention and reel viewers in with five basic tips. Want to become a streaming video pro?

Video 120

Video Education Mobile B2B 120

Cision

JUNE 2, 2015

Click here for a free white paper full of outside-the-box content marketing ideas! Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JUNE 25, 2015

Write a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list). Report back to leadership.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

JUNE 16, 2015

When I compare the reads for this release to a previous one announcing my writing for Forbes, this one had nearly double the reads. See how with our free white paper! Images: jkfid , Okko Pyykkö ( Creative Commons ). Here are the analytics for one of my press releases for my company. Want more accurate PR measurement?

Measurement 120

Measurement Software Nonprofit Analytics 120

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 113

B2B Marketing Survey Software 113

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network. Teens relish the transient videos and images they can share via Snapchat.

Social Media 120

Social Media Media Airlines Video 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. Before you begin to write a press release, you must start out forming the goal that you have in mind for each statement.

How To 105

How To Writing Video Fashion 105

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Mobile 120

Mobile Community Blogging Publicity 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. Another big mistake is writing content for search engines, rather than writing for your audience. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. My guiltiest pleasure is…listening to movie scores while writing. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

APRIL 6, 2016

In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling. Learn how to build a brand journalism program with Cision’s free white paper! Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

How To 120

How To Tools Exercises Viral 120

Cision

JUNE 8, 2015

” Christine Gallagher Kearney of DePaul University Office of Public Relations writes that integrating social media into risk and crisis planning and incorporating social into drills and practice is paramount for communication professionals. ” Image: F Delventhal ( Creative Commons ). ” 3. ” 4. .”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release.

Infographics 72

Infographics Case Study Video Survey 72