Deirdre Breakenridge

MAY 6, 2019

Today, we’ve launched Women Worldwide as a video podcast on YouTube. Rebekah and I discuss creativity and problem solving through the lens of writing. You can check out the video interview on YouTube or visit the Women Worldwide website for show notes and the audio version. Rebekah made my job, as the host, really easy!

Video 218

Video YouTube Interviews Writing 218

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

5W PR

JUNE 4, 2020

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. . There’s a lesson here for all communicators.

YouTube 88

YouTube Examples Exercises Video 88

Cision

APRIL 5, 2017

The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Videos on your website or YouTube channel can be distributed on Twitter, LinkedIn, Facebook, and Instagram. Evergreen content that will be relevant for months to come. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. Starting in 2013, brands started hiring journalists to work on their content programs.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. YouTube digital marketing. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Provide clear campaign objectives and requirements, but allow creative freedom in execution. Most importantly, verify that the influencer’s niche expertise and brand values align naturally with your own.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

A Tik Tok campaign can potentially separate a B2B brand from the pack, as it shows a willingness to take a risk, be bold and creative, and deliver content on a more personal and engaging level. . Cisco, for example, stands out on YouTube with a variety of videos on service providers, business trends, industry solutions and product training.

B2B 276

B2B Social Media Brand Branding 276

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

PR for Anyone

APRIL 2, 2025

Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review! Despite the cutthroat nature of the competition, Carla remained focused on her core philosophy: cooking with love.

Industry 130

Industry Storytelling Education Television 130

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

PR for Anyone

OCTOBER 25, 2023

In the past, she has worked as a video producer and creative director for Voice of America. These physical traits don’t define you, it’s your attitude that matters and embracing the wisdom that comes with age. Championing this pro-aging message is Diane Britt-Smith. She is an accomplished actress, model, and voice over artist.

Instagram 162

Instagram LinkedIn YouTube Creativity 162

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Some companies have even seen upwards of $18 in earned media value. Reach a Wider Audience. Based on the influencer’s stats (i.e. Trust in your Brand.

Tourism 157

Tourism YouTube Radio Social Media 157

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. You might have thought PR professionals would be obsolete or would spend their days catering to mommy bloggers and YouTube unboxers (the TikTok stars of their time), and that no one would want media coverage ever again. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

5W PR

MARCH 26, 2025

To maximize influencer partnerships: Provide clear campaign briefs while allowing creative freedom Track performance metrics like ticket sales, website traffic, and social engagement Build long-term relationships rather than one-off posts Consider multi-platform campaigns across Instagram, TikTok, and YouTube Media Relations That Drive Coverage Securing (..)

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Agility PR Solutions

APRIL 10, 2024

Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process. And […] The post 4 quick steps for creating awesome video storyboards like a pro appeared first on Agility PR Solutions.

Video 113

Video YouTube Creativity Branding 113

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Aside from tracking mentions in online articles and discussion forums, you can also monitor them on X (Twitter), Facebook, Instagram, TikTok, and YouTube.

Twitter 104

Twitter Software Tools Social Media 104

Stephen Waddington

AUGUST 6, 2021

We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. You can re-watch the last five sessions on YouTube. My thanks to them all. Unfortunately, I didn’t record the first session.

YouTube 146

YouTube Creativity Community Leadership 146

ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. It would not seem to have “next YouTube video stars” written all over. We post a new Here’s Why video every Monday at this link and on our YouTube channel. How do you make the topic fun and interesting? How do you promote them?

Video 153

Video B2B Film Marketing 153

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Prowly

FEBRUARY 18, 2025

It was relatable, creative, and anchored in a universal experience. Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. campaign, which featured celebrities wearing milk mustaches alongside the memorable tagline.

Examples 104

Examples How To Product Launch Print 104

PRSay

JANUARY 23, 2019

But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times. Display your personality. Display your personality. What makes your brand or idea stand out?

Communications 146

Communications Viral YouTube Creativity 146

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

They run the gamut from YouTubers, industry experts, and enthusiasts to advocates and activists and tend to have a highly personal relationship with their followers. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. The answer seems to be yes.

Trends 149

Trends Fashion Video YouTube 149

PR for Anyone

OCTOBER 8, 2024

Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Rock the Status Quo

NOVEMBER 26, 2019

I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert. I hope you enjoy them and they help open your mind to more creativity. I've worked with multiple 7-Figure businesses to help scale their sales in the digital marketing space, Amazon FBA, PR and the health industry.

SEO 130

SEO YouTube Travel Advertising 130

Shift Communications

OCTOBER 9, 2014

In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. In one minute, 216,000 new photos are added to Instagram. In one internet minute, people share 2.4

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Do they have videos but no YouTube channel? You’re only limited by your imagination. Do they have regular speaker events? Help them launch one.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Deirdre Breakenridge

OCTOBER 30, 2017

I found old photos, YouTube channels, and even Twitter accounts from when I was 13. The location bar allows you to get creative and funny, but consider actually using the location you took the photo. The first step in boosting your brand is understanding what’s currently out there. If I could find this quickly, so could any employer.

Branding 229

Branding Brand Pinterest Instagram 229

Cision

NOVEMBER 13, 2015

Maybe you haven’t heard of Michelle Phan, a YouTube personality known for her unique makeup tutorials, but her over 8 million followers shouldn’t be overlooked. For example, they could be a YouTuber specializing in makeup and hair tutorials or a blogger who writes about food.

Social Media 120

Social Media Branding Brand Media 120

Cision

APRIL 7, 2015

While the social titans haven’t officially declared war on YouTube or Vimeo, their actions hint at a raging battle. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling.

Video 120

Video YouTube Mobile Advertising 120