5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

Melissa Agnes

AUGUST 12, 2014

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Crisis Preparedness Leadership in a Crisis'

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Melissa Agnes

MARCH 7, 2016

But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders. Let’s take a look.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Melissa Agnes

FEBRUARY 10, 2015

How to minimize the risk of a data breach crisis. For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Melissa Agnes

JANUARY 22, 2015

I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling. Their entire communications strategy is one that can and should be used as an example.

Crisis Communications 154

Crisis Communications Crisis Strategy Communications 154

Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. The same goes for issues management. Chevy embraces issues management.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? Now, don’t get me wrong.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Melissa Agnes

JUNE 6, 2015

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. How to prepare and manage a corporate crisis involving receivership.

Case Study 140

Case Study Crisis Management Crisis Study 140

Prowly

DECEMBER 18, 2023

At a time when crises arise on all sides – from your company actions to TikTok challenges – formulating crisis management strategies in public relations is a must.

Crisis Management 104

Crisis Management Examples Crisis Strategy 104

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Update your crisis management playbook based on these insights.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Prowly

APRIL 9, 2024

Crisis management examples show that some brands handle these crises well, while others… Not so much. Today we’ll make sure you fall […] The post 16 PR Crisis Management Examples: What (Not) to Do appeared first on Prowly Blog.

Crisis Management 104

Crisis Management Examples Crisis Internal 104

Wadds Inc.

JULY 8, 2024

A recent conversation between crisis communications experts Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). SCCT categorises crisis events into three areas: victim, accidental and preventable.

Crisis Communications 116

Crisis Communications Crisis Communications Crisis Management 116

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? 5 important elements to include in your crisis plan. The crisis management levels that all incidents should be categorized into. 3- Pre-approved crisis communication strategy and messaging.

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

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Crisis How To Crisis Communications Crisis Management 195

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. Crisis Communications' By Patrice Cloutier.

Crisis 264

Crisis Crisis Communications Film Training 264

Melissa Agnes

JULY 26, 2016

However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done. So to help get you started, following are some helpful tips and considerations when setting out to become crisis-ready for a cyber security incident.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Melissa Agnes

OCTOBER 1, 2014

Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. A look at CDC’s crisis communication in the initial hours of the U.S. They’re an excellent example to learn from. Take a look: Read: Emory’s Excellent Crisis Communication on Facebook. Ebola announcement.

Crisis Communications 113

Crisis Communications Crisis Communications Travel 113

5W PR

FEBRUARY 17, 2025

However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Branding Brand Case Study 78

Melissa Agnes

OCTOBER 6, 2014

So how can you meet this demand while not compromising – but rather enhancing – your crisis management? Read on to find out… First thing’s first, what does “real-time communication” mean? FYI, this needs to be one of your crisis management goals. Crisis Communications'

Crisis 244

Crisis Meeting Communications How To 244

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104

Writing Communications How To Internal 104

Melissa Agnes

JUNE 4, 2014

This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did. Case Studies Technology and Crisis Communications' Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Melissa Agnes

FEBRUARY 19, 2015

But what does this mean for your crisis management? I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. Why is this important? So, the questions become: Which tweets are most likely to be indexed?

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Google Crisis Crisis Management Crisis Communications 165

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Gives Necessary Information.

Crisis Management 103

Crisis Management Crisis Local System 103

Melissa Agnes

APRIL 18, 2016

This episode of The Crisis Intelligence Podcast discusses: The importance of using the right language within your crisis communications. How to control the accuracy of the information you share in a crisis, while still meeting the expectation of real-time updates.

Crisis Management 100

Crisis Management Crisis Skype Leadership 100

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

5W PR

FEBRUARY 22, 2025

For example, when discussing military drone technology, PR teams highlight how these systems help protect service members’ lives and improve battlefield awareness rather than detailing the intricacies of their operating systems. This knowledge gap presents both a challenge and opportunity for defense tech PR.

Publicity 78

Publicity Privacy Technology Ethics 78

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. The post TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

PRSay

NOVEMBER 9, 2021

When planning for 2022, leaders must develop or refresh both business continuity and crisis communication plans. Start by identifying key risks and high-potential crisis scenarios for your business. The plan should include a leader and cross-functional team responsible for initial response and communication strategy.

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Crisis Crisis Communications Crisis Management Training 197

5W PR

MARCH 10, 2025

For example, building sets and coding toys help develop spatial reasoning skills, while science kits introduce basic scientific concepts through experimentation. For example, Snap Circuits produces video series featuring young inventors using their products to create innovative projects.

Strategy 78

Strategy Education Video Storytelling 78

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Who’s responsible for these communications? Image Credit: Shutterstock / Rawpixel.com.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

5W PR

JANUARY 26, 2025

For example, AI can help modify press release language to resonate with different industry verticals while maintaining core messaging. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management.

Publicity 78

Publicity System Crisis Management Analysis 78

Melissa Agnes

MARCH 6, 2018

For example, are they taken seriously enough in proportion to their potential harm? For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum?

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Crisis Crisis Management Handbook Viral 172