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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Let me explain.

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

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Managing AdTech Crises Effectively

5W PR

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.

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ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” ” Beforehand, Agrait talked with PRsay about crisis management. You should do trainings, mock [crisis situations] and exercises.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership.

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Managing PR During A Health Tech Crisis

5W PR

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Invite diverse feedback and open communication. Spark new ideas.

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