Solo PR Pro

MARCH 3, 2020

The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.

Crisis Communications 92

Crisis Communications Crisis Communications Retail 92

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. Beyond financial impact, breaches severely damage patient trust.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Reputation Us

MARCH 17, 2025

At ReputationUs , test your crisis plan by simulating your own crisis beforehand and test your companys response to realistic crisis scenarios and simulated crisis sequences. Preventing these damages will enable a company to reduce the financial losses and damage to its reputation.

Enterprise 78

Enterprise Reputation Financial Crisis 78

Stephen Waddington

APRIL 11, 2020

They continue to lobby for measures for those operating as limited companies. Crisis communications expert Rod Cartwright and governance, risk and compliance expert Matt Hodges-Long share best practice crisis communications advice on COVID-19 in a PRCA webinar. It has also launched a mental health hotline.

Crisis 148

Crisis Industry Government Crisis Communications 148

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 189

Internal International Data Communications 189

5W PR

MARCH 13, 2025

The company temporarily closed affected locations, implemented new food safety protocols, and launched a comprehensive communication campaign. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Financial services firms using predictive analytics report 60% faster threat detection times. Predictive analytics help anticipate future threats.

Crisis 78

Crisis System Analytics Analysis 78

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? Why is crisis communication important?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Financier, PR man, crisis manager – and pitch man – this guy can do it all. PR crisis communications leadership PR strategy warren buffett'

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Cision

JUNE 15, 2017

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. A key lesson is to always be prepared for the unexpected!

Automotive 245

Automotive Resources Consumer Strategy 245

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. False narratives spread at lightning speed across social media platforms, reaching millions before facts catch up. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

5W PR

MAY 27, 2024

Amidst a crisis, a customer-centric approach that addresses their concerns and prioritizes their well-being can foster loyalty and encourage them to stay with the brand. Legal and financial risks Crises can lead to significant legal and financial consequences. When a crisis occurs, transparency about the situation is key.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

APRIL 2, 2024

This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Users can track and share media mentions on the go.

Reddit 183

Reddit Software B2B Technology 183

5W PR

OCTOBER 11, 2024

Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. Building trust through corporate communications and PR requires a comprehensive approach.

Corporate 78

Corporate Communications Employee Crisis Management 78

Critical Mention

APRIL 5, 2019

How do I measure its success? Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying. Research the types of content marketing that sell. Choose your content distribution channels.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Reputation Us

NOVEMBER 15, 2021

It’s happened enough that the insurance industry now offers Reputation Risk Insurance to protect companies against financial loss. An insurance policy covering reputational damage generally covers a company’s loss of profits and offers financial support for crisis management and efforts to restore its image—after the fact.

Insurance 97

Insurance Insurance Exercises Reputation 97

Mark My Words

JANUARY 24, 2025

Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war.

Insurance 60

Insurance Insurance Policies Crisis Management 60

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. Crisis communication is not their role. I’d like to know my financial information is safe.”. Ironic, I know.

Crisis Communications 69

Crisis Communications Web Print Crisis 69

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Part one explored the financials ( see Part 1 ). In this second part, we investigate reputation value and risk.

Reputation 78

Reputation Corporate Insurance Insurance 78

5W PR

MARCH 26, 2020

These unprecedented measures bring up many questions create many questions. For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures. When will hard financial and operational decisions have to be made? Be Transparent.

How To 88

How To Employee Financial Meeting 88

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. muses Pappas. “We

Marketing 76

Marketing Consumer Measurement Viral 76

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 22, 2015

We expect clients to be professional and to measure up to our values – like honorable – too. If the agency and the client are on two different pages on how to engage with the media or how to handle crisis communications, the agency needs to beware. Financial reasons. Yelling at our staff isn’t productive or professional.

Financial 60

Financial Agency International Internal 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 211

Writing Communications Marketing B2B 211

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Corporate Communications is Taking More PR Work In-House, finds Survey.

Agency 116

Agency Trends Marketing Survey 116

Presspage

JULY 24, 2024

In fact, a 2018 report by the Conference Board showed that financial services companies have the highest tendency to unite corporate communication and marketing under the same leader, with 54% of companies reporting such an arrangement. Marketers can share tips and tricks, as they know the ins and outs of these platforms.

Marketing 78

Marketing Corporate Reputation Storytelling 78

Presspage

JULY 24, 2024

In fact, a 2018 report by the Conference Board showed that financial services companies have the highest tendency to unite corporate communication and marketing under the same leader, with 54% of companies reporting such an arrangement. Marketers can share tips and tricks, as they know the ins and outs of these platforms.

Marketing 78

Marketing Corporate Reputation Storytelling 78

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. By measuring the news sentiment (positive, negative or neutral) around your company, you can continue to use what’s working and make adjustments to what’s not. The problem?

Media 60

Media Software Analytics Crisis 60

Newsfile

OCTOBER 24, 2023

Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. In addition, consumers are expecting to be heard when they post negative feedback. Try using the following methods.

Communications 52

Communications How To Corporate Training 52