5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

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Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

AUGUST 27, 2014

As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was.

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Crisis Management Government Social Media Crisis 202

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

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Crisis Communications Healthcare Crisis Communications 66

Melissa Agnes

JUNE 4, 2014

This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. How can hospitals and other healthcare facilities protect themselves? At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did. Photo credit: cbc.ca.

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Social Media Healthcare Case Study Crisis Communications 223

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats.

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5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

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Crisis Examples Industry Crisis Management 78

Melissa Agnes

OCTOBER 1, 2014

Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. A look at CDC’s crisis communication in the initial hours of the U.S. Take a look: Read: Emory’s Excellent Crisis Communication on Facebook. Their communications are easy to find, informative and reassuring. Ebola announcement.

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Melissa Agnes

NOVEMBER 4, 2014

It’s important for healthcare organizations and professionals to realize that, with the flu season upon us, and with Ebola symptoms being very common to flu symptoms, the flu season may see an increase in: Emergency room walk-ins (with people panicked that they have Ebola). Crisis Communication Crisis Prevention'

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5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

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Healthcare Reputation Publicity Media Training 78

5W PR

SEPTEMBER 5, 2024

High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide.

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5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies. Allow employees to ask questions.

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Healthcare Strategy Communications Policies 88

5W PR

SEPTEMBER 24, 2024

Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.

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Healthcare Publicity Crisis Management Community 78

Melissa Agnes

OCTOBER 31, 2014

Social Media in a Health Crisis (Free Webinar). Watch this free webinar on crisis management for the healthcare industry by @PatriceCloutier. Many healthcare professionals and hospital attendants have expressed concern that they are underprepared to deal with Ebola if it arrives within their hospital. Must attend!

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Crisis Management Healthcare Crisis Conference 186

Melissa Agnes

SEPTEMBER 29, 2014

Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. Technology and Crisis Communications' As all of my travels around the world, the experience was enlightening and inspiring.

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Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Social Media for Healthcare: What’s The Potential? This week’s episode of The Crisis Intelligence Podcast.

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Presspage

MARCH 2, 2021

Crisis communication has been on our mind a lot recently – we’ve even published a guide for PR teams and a few more resources like holding statement templates – but in this post, we really want to dig into the practical details and approach it from our own platform. Explore our crisis features or get in touch.

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Crisis Communications Crisis Communications How To 78

Presspage

MARCH 2, 2021

Crisis communication has been in our mind a lot recently – we’ve even published a guide for PR teams and a few more resources like holding statement templates – but in this post, we really want to dig into the practical details and approach it from our own platform. Explore our crisis features or get in touch.

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Crisis Communications Crisis Communications How To 78

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. From The Crisis Intelligence Blog. These Smart Social Media Tactics Will Help You Prevent A Crisis. Dubai was pretty awesome.

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Crisis Management Airlines Crisis Resources 199

HMA Public Relations

DECEMBER 12, 2024

Following the murder of the CEO of United Healthcare, crisis communicators are evaluating their current plans and making changes to address this type of situation. Abbie Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.

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Crisis Communications Crisis Healthcare Communications 52

Melissa Agnes

MARCH 19, 2015

Recommended read: Your Guide for Data Breach Crisis Communication. I recently wrote a thorough guide to get you started on developing a data breach crisis communication plan. The power of a proactive mindset in your crisis management strategy. Being proactive and minimizing the risk of a data breach hack.

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Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. Not everyone has access to the healthcare they need.

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5W PR

MARCH 17, 2025

One healthcare organization detected a ransomware attack 12 hours before encryption began, thanks to behavior-based alerts about unusual file access patterns. Security teams receiving more than 100 alerts daily investigate only 29% of them. Focus on high-priority indicators that suggest actual threats.

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PRSay

JULY 31, 2024

Compassion fatigue, a phenomenon that comes about following overexposure to other people’s trauma, was first studied for its impact on service people, healthcare practitioners and first responders. We now know more about its lingering effects on, well, everyone.

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Reputation Facebook Social Media Study 166

Communications Conversations

MAY 3, 2017

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

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Healthcare SMB Social Media Meeting 114

Landis PR

APRIL 24, 2023

When it comes to  healthcare public relations  and communications – data, trust and sensitivity are valued above all else. Public relations  can help healthcare organizations of all sizes become that trusted information source to the general public, patients and the media. Or contact LANDIS at 415-561-0888.

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Healthcare Insurance Insurance Crisis 52

Presspage

AUGUST 20, 2024

Here are three compelling reasons to keep your crisis communications separate from your regular website and marketing tools. By keeping your crisis communication tools separate, you ensure a robust, independent system that stays up when everything else goes down. million devices, causing chaos across various industries.

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Crisis Tools Airlines Crisis Communications 78

Wadds Inc.

MAY 26, 2024

Crisis communications practitioner and author Amanda Coleman called this “institutional defensiveness” and says victims should always be at the heart of crisis response. Ethical communication is paramount in healthcare. A more accurate description would be reputation manipulation.

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Reputation Healthcare Government Crisis 105

Melissa Agnes

OCTOBER 31, 2014

Social Media in a Health Crisis (Free Webinar). Watch this free webinar on crisis management for the healthcare industry by @PatriceCloutier. Many healthcare professionals and hospital attendants have expressed concern that they are underprepared to deal with Ebola if it arrives within their hospital. Must attend!

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Remote PR Jobs

MAY 26, 2023

Projects that require significant time and attention on a regular basis, such as full-time media monitoring or crisis communications management, may require a retainer fee or a higher hourly rate to ensure that the freelancer is compensated appropriately.

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5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

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5W PR

AUGUST 25, 2023

Engaging with healthcare professionals Collaborating with healthcare professionals, including gynecologists, obstetricians, mental health specialists, and nutritionists, is essential for credibility and accuracy in women’s health PR.

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Healthcare Crisis Communications Crisis Education 78

Solo PR Pro

MARCH 28, 2023

Her work on healthcare legislation led to a PR and marketing career in the hospital industry. In fact, a good chunk of Pennie’s career was spent in healthcare marketing and PR. As Pennie reflects on her career, she notes her two focus areas that were total opposites: healthcare marketing and county fairs.

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Meeting Healthcare Nonprofit Corporate 92

5W PR

JUNE 11, 2024

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. Crisis communication planning Regardless of the positivity of PR efforts, situations requiring public concern redressal may arise. However, its potential is often clouded by uncertainty and doubt.

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Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

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Strategy Healthcare Crisis Communications Crisis 60

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries.

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The Stalwart Blog

JANUARY 5, 2021

We’ve even seen the Crisis come back to nursing homes whose health care workers are reluctant to take the vaccine, simply because they’re not sure that they can trust anyone. If you are directly involved in a government or healthcare level in the distribution of the vaccine, you need to step up your communications game.

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Landis PR

JULY 29, 2024

Key expertise of Landis Communications With over 33 years of experience, Landis Communications has touched on many industries and represented the biggest brand names in the U.S. Currently, our client focus areas include environmental, biotechnology, healthcare, autonomous mobility and gaming/hospitality.

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