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Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisiscommunication. The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Running time: 49:30. Get connected!
In the competitive and ever-evolving healthcare industry, attracting and retaining patients isnt just about offering exceptional medical services. Public relations plays a pivotal role in achieving these goals while boosting lead generation for healthcare organizations.
In today’s fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception.
PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.
This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. How can hospitals and other healthcare facilities protect themselves? So what can hospitals do to protect their patients and their own reputation from this and similar crises? Step 1: Conduct a vulnerability audit.
Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management. I haven’t read it yet. Does anyone know what it says?
As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was.
In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisiscommunication playbook that’s regularly reviewed and updated.
Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisiscommunication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisiscommunication in healthcare settings.
The intersection of artificial intelligence and healthcare creates a complex environment where technical failures or ethical concerns can quickly damage public trust. Recent data shows that 76% of healthcare organizations experienced a significant PR crisis in the past three years, with AI-related incidents accounting for 40% of these events.
Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. In some cases, these challenges may escalate into crisis scenarios, potentially leading to severe reputational damage or even business closure. Addressing stakeholders concerns.
The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats.
Stuart Bruce speaking at the IATA CrisisCommunications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘CrisisCommunications in the Social Media Age’ conference in Istanbul. c) Donald Steel. It’s anonymised data, but it’s still our data that it is using.
Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.
The issue was managed by the government and the NHS from a reputation management perspective. A more accurate description would be reputation manipulation. Crisiscommunications practitioner and author Amanda Coleman called this “institutional defensiveness” and says victims should always be at the heart of crisis response.
High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide.
This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Establish a fact-checking process for all security communications. Security breaches cost companies an average of $4.45
The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).
Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.
Here are three compelling reasons to keep your crisiscommunications separate from your regular website and marketing tools. By keeping your crisiscommunication tools separate, you ensure a robust, independent system that stays up when everything else goes down. million devices, causing chaos across various industries.
Limiting your hospital’s vulnerability to a loss of security and reputation. Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. .
Engaging with credible medical professionals and experts, as well as citing reputable studies and sources, can help establish trust and credibility with the audience. Managing crisiscommunications In any industry, crisiscommunication is a critical aspect of public relations.
Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputablehealthcare professionals or experts who can provide credibility to the brand. However, miscommunications can occur in a few common areas.
Kivvit specializes in data-driven public affairs work, reputation management, and crisiscommunications. As long as you are doing well by doing good — aiding frontline workers, helping customers or employees or communities, or supporting the “war effort” — there is an opportunity to elevate your brand.
We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Doctors, hospitals and healthcare providers have been feeling the impact lately, too. Do this, while also following your parents’ advice, and you will never need a reputation management consultant.
The crisis shone a harsh light on the privileges we’ve taken for granted; from healthcare to food security. Economic truth The crisis has had a profound impact on our industry. Tried and trusted areas of practice like crisiscommunication have, unsurprisingly, been called upon to help businesses fight fires.
We’ve even seen the Crisis come back to nursing homes whose health care workers are reluctant to take the vaccine, simply because they’re not sure that they can trust anyone. If you are directly involved in a government or healthcare level in the distribution of the vaccine, you need to step up your communications game.
According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity. Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities.
Examples of AI Prompts for PR Research Rank the top five best practices for crisiscommunication in the context of a healthcare industry scandal? Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.
Since then, I’ve headed communications at the 49th largest school district in the nation, and I got the equivalent of what I joke around is the PhD in crisiscommunications there. In healthcare, you literally have people’s lives and health in your hands. I left it when that was no longer the case.
And so as long as they’re collecting sensitive data, that could be customer data, customer lists, financial data, healthcare data, information in the Cloud, a lot of them are covered by these new laws. I work from startups all the way to multi-national companies. Dave Oates: Yeah.
Often when I tell people I manage crisiscommunications they want to hear a “good” story—meaning a scary story. The post Crisis Management and Telling Scary Stories. It doesn’t take the dog days of […].
Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)
She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I have had lots of crisiscommunications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain.
Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)
Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.
During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisiscommunications and litigation support. In PR, I focus on brand reputation and relationships with target audiences.
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