Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. More internal comms.

Communications 149

Communications Crisis International Internal 149

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Trolls will find you. Bad things are possible.

Communications 167

Communications Trends Nonprofit Radio 167

PRSay

JUNE 28, 2021

Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Pitch yourself as an expert. Patrick Bartosch is founder and president of Waypoints Communications , a consultancy focused on thought leadership, content strategy and crisis communications.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Measurement 195

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 12) Emotion in crisis communications works. The venerable email pitch. “92%

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals? to turn into a result?

Communications 98

Communications Comparison Exercises Interviews 98

Cision

JUNE 19, 2015

For important deliverables — new business proposals, communications plans, even news releases — his rigorous review process made sense. And the internal presentation decks. Give the elevator pitch, check the person’s interest and then tell the full version. Sometimes mistakes lead to crisis. Everyone makes mistakes.

Insurance 120

Insurance Insurance Interviews Crisis 120

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” billion ,” according to a new report from Burton-Taylor International Consulting. As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Shift Communications

MARCH 10, 2017

Whether you’ve brought on a firm ‘for more arms and legs’ or as a strategic partner, they’re going to need the help of a dedicated internal resource, especially early on. Holding the firm accountable to what they pitched you on is critical to showing them you care. Prepare to Participate. Keep their feet to the fire.

Agency 87

Agency Resources Crisis Communications Creativity 87

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets.

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

AUGUST 1, 2024

Content marketing Developing informative blog posts, infographics, and educational videos on relevant health topics positions the organization as a resource for patients and the community. Cultivating positive media relations The media significantly shapes public perception.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Konnect Agency

MARCH 31, 2020

.) – this may be more than one point of contact and it should be determined which vendors/stakeholders will hear from you first Brief employees on crisis communication protocols and provide contact information for the crisis team leader who will be able to answer their questions. #3

Communications 69

Communications Crisis Communications Crisis Social Media 69

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media International 97

Rock the Status Quo

FEBRUARY 19, 2015

Your pitch worked! He has specialized in media training and crisis communication planning since for the last twenty years, and is a wonderful source of expertise. It was perfectly targeted to the TV journalist’s needs and audience, impeccably timed and well written. So what comes next? The interview!

Interviews 100

Interviews How To Media Media Training 100

Shift Communications

JULY 26, 2022

We’ve had great success in tying our clients’ overarching narrative and purpose to the tight labor market — with brand messaging such as championing fair chance hiring to expand talent pools, advocating a shift towards skills credentials vs. college degree requirements, touting the role internal mobility plays in employee retention — and in placing (..)

Branding 78

Branding Brand SEO Employee 78

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app.

Crisis 88

Crisis Crisis Management Training Mobile 88

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. If you could have an all-expenses paid free pass to a single industry marketing event it would be… the PRSA International conference. * * *.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 106

Publicity Media Advertising Advertising 106

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 211

Writing Communications Marketing B2B 211

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. But also, it’ll likely damage our relationships with journalists, who’ll become frustrated at being pitched comments for stories they can’t run.

Media 74

Media Viral Video Newspapers 74

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Flatiron Communications

APRIL 17, 2020

One tool in the PR toolbox that is clearly flourishing during these harrowing times is internal communications. When prickly reporters disparage our industry, they mostly do so as a result of the inane and misguided story pitches that fill up their inboxes.

Crisis 56

Crisis International Internal Radio 56

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. Crisis communications? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Do you need messaging and branding help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

JANUARY 31, 2023

In this example, both organisations were perceived as capable of getting England’s women and men alike to the pitches. Consistency is Queen, as proved by the Red Roses breaking the world record for most consecutive wins in International Rugby Union. Similarly, a company reputation is formed over years, and every action counts.

Reputation 62

Reputation Company Sports Transportation 62

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions.

Infographics 63

Infographics Corporate Policies Reputation 63

The Hoffman Agency

JULY 8, 2024

That may sound like hyperbole, but the crisis communications, event, and campaign planning I did in school didn’t really carry over to the agency. By week three, I was pitching story angles, building narratives, and playing my part in the well-oiled, story-telling machine that is The Hoffman Agency.

Crisis Communications 36

Crisis Communications Pitching Agency Groups 36

PR 20/20

AUGUST 9, 2016

Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities. Community relations. Crisis communications. This includes, but is not limited to: Analyst relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. I railed against the product warts internally, messaged against them externally, and worked pretty hard at using the tool to demonstrate the value of monitoring to the profession of PR. Evaluating editorial calendar opportunities. The short answer is: it depends.

SEO 70

SEO Tools Engineering Web 70