Remove Crisis Communications Remove Leadership Remove Media Remove Viral
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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

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Trending Sources

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Since the digital mediascape is constantly changing, communicators must be agile and always ready to engage in a digital-first or digital-centric environment. Major organizations can be shaken by a careless tweet or a viral customer complaint. Over 80% of companies now have an employee social media policy.

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Why it’s Important to Monitor Trending Topics

Critical Mention

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. Two great ways to know what’s trending is through Google and social media trends.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

The audit phase will help you craft a blueprint of where the organization currently is in terms of its crisis readiness and where it needs to go in order to build brand invincibility. The goal is to build a consistent baseline of understanding for everyone who will be involved in developing and implementing the crisis ready program.

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