ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. 2) Where is the topic going viral? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

PRSay

OCTOBER 25, 2017

This type of planning includes making sure that your team is communicating well internally, too. “If A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. If something is a problem internally, then it could explode externally,” said Emerick. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 115

Company Survey Pitching Report 115

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is Viral Marketing? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. But what lessons can we take from the chaos?

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. This is why it is important to prepare for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PRSay

DECEMBER 18, 2019

This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. Bass’s statements caused confusion and failed to resonate with core audiences, putting Silver on the defensive when he finally appeared.

Corporate 100

Corporate Crisis Management Crisis Government 100

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Team roles and responsibilities need to be clear if your crisis communication plan is going to work.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment.

Advertising 67

Advertising Advertising Viral Video 67

Melissa Agnes

MARCH 3, 2015

Part 2: Positioning Your Organization as the Voice of Credibility, Trust and Leadership, Now. Within the second part of this three-part series, I’m going to discuss what it means to be proactive and why it’s so important for successful crisis management. Storytelling is a skill that will prove useful in a crisis.

Social Media 133

Social Media Crisis How To Crisis Management 133

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Brian Braiker: Be informed by the data but not slaves to it. Chris Lynch: On the brand side, how are you looking at the different mix?

Report 225

Report Media Advertising Advertising 225

Melissa Agnes

FEBRUARY 9, 2016

Taking these known facts into consideration, if the Zika virus continues to spread, developing into a real-world crisis (at the moment it’s a serious “issue” rather than a full-fledged crisis), it contains all three characteristics that contribute to escalating a crisis to a point of emotional viral impact.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186