5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Crafting Your Crisis Communication Strategy When crisis strikes, your response must be immediate, accurate, and appropriate for each communication channel.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did. Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Onclusive

AUGUST 3, 2021

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

Branding 370

Branding Brand Media Measurement 370

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Melissa Agnes

NOVEMBER 4, 2014

to work in collaboration with their respective municipalities and local government agencies to prevent and control Fearbola within their community. Proactive action needs to be taken in every single community across North America – and beyond – and this proactive action needs to be taken NOW.

Healthcare 221

Healthcare Education Crisis Crisis Communications 221

Cision

AUGUST 30, 2016

in your local areas. Crisis Comms Webinar Today: Want to learn more about crisis communications planning? ET today for the webinar Managing Communication Challenges. This one is a no-brainer and super easy, but take 15 minutes to double check cell phone numbers and contact information for the response team.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. The data shows why more brands are restructuring their social strategies around these smaller but mighty voices.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. As a result, we’re seeing PR professionals take a much more proactive role in establishing positive community relations.

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. million in 1974 to 24.3

Handbook 192

Handbook Publicity Newspapers Television 192

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Nice to see a local company doing that here in Minnesota. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. It’s been fascinating to watch. Very transparent.

Social Media 198

Social Media Branding Brand Employee 198

Cision

MARCH 25, 2016

Those that do, however, can determine if a crisis is worth responding and how to react. Here are the two most important questions to ask your crisis communication team during a real-time crisis: 1. Want real-time crisis communication tactics? He did not push local tourism partners to secure TV interviews.

Branding 120

Branding Brand Crisis Communications Crisis 120

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Be credible” is the public health crisis communicator’s mantra. Best Practices Featured Content Marketing crisis communications health care'

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Presspage

JANUARY 21, 2025

Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution. A well-structured press release is the foundation of effective communication. What is the structure of a good press release?

Writing 78

Writing How To Product Launch Crisis 78

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Landis PR

JANUARY 28, 2025

Share these stories on your website, social media, and during community events. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring. Insights from these metrics can inform future strategies and help demonstrate ROI to stakeholders.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Cision

JUNE 22, 2015

Below Peter answers many of the questions he couldn’t get to, teaching us how to deal with crisis communication in a social world. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? ” In my opinion, you start locally to support the larger efforts.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Course 245

Cision

JUNE 8, 2016

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? Local to Manhattan, The Strokes had the social crowd pumped on Friday night, taking 79 percent of the conversation.

Local 120

Local Reddit Crisis Communications Crisis 120

Presspage

OCTOBER 14, 2024

For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '.

How To 78

How To Media Crisis Pitching 78

The Hoffman Agency

APRIL 16, 2025

This creates a precarious tightrope walk for brands striving to maintain a global presence while navigating fiercely local loyalties. What resonates positively in one country might be banned outright or face severe criticism in another, forcing PR teams to adopt highly localized and nuanced approaches.

Reputation 36

Reputation Ethics Policies Government 36

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online.

Small Business 158

Small Business Publicity Social Media Web 158

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

Stephen Waddington

OCTOBER 13, 2020

The communication hub Organisations created cross-functional hub teams to lead the crisis communication effort, enabling them to respond quickly and effectively. Owned media platforms, typically websites, sat at the heart of an organisation’s communication effort.

Report 144

Report Communications Government Crisis 144

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

NOVEMBER 2, 2017

This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis. Students write about a current event and critique the assessment.

Communications 121

Communications Case Study Training Reputation 121

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. I love combining fresh, local ingredients in new ways to create a tasty dish.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

PRSay

FEBRUARY 21, 2020

Now celebrating its 30 th year, Solomon Turner PR works with clients on a national and local basis helping businesses maximize their brand impact. Yet, for those who do, it is best to plan strategically and, unlike the Astros, make sure you cover all the bases. Steve Turner is a Principal with Solomon Turner PR in St.

Conference 202

Conference Training Small Business Leadership 202

5W PR

FEBRUARY 24, 2025

Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

MaccaPR

FEBRUARY 19, 2018

CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

OCTOBER 9, 2024

Crisis communication is all about managing negative publicity and responding to crises. Internal communication fosters positive relationships within an organization. Through investor relations PR, professionals communicate with investors and shareholders.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

PRSay

APRIL 5, 2021

Coordination with respect to lobbying is particularly important as new state and local regulations are forcing more and faster disclosures about lobbying activities. Ensure the ways your company engages in political activity are coordinated — and consistent — throughout all levels of the organization.

Report 176

Report Company Government Conference 176

The Stalwart Blog

JANUARY 5, 2021

Do this on a regular basis and give people an understanding as to where the bottleneck is related to your local neighborhood and how you’re working with state and federal agencies to fix it. And it starts with a good Crisis Communications plan. If you don’t have all the answers, that’s okay for now.

Crisis 78

Crisis Crisis Communications Healthcare Fashion 78

5W PR

JULY 22, 2024

Pitching newsworthy content, such as the launch of a new spa treatment at a hotel or the inclusion of locally sourced ingredients on a restaurant menu, can be particularly effective. For instance, a local winery could partner with a hotel to offer special packages that include wine tastings or vineyard tours.

Publicity 78

Publicity Hotels Travel Crisis 78

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

5W PR

OCTOBER 10, 2024

Crisis Management Even the most successful brands can face challenges. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78