5W PR

NOVEMBER 22, 2024

Favorable media exposure can help build and maintain a positive brand image, while negative coverage can be mitigated through effective crisis communication strategies. Key strategies for crisis communication include providing a rapid response. The last important ones are sales and marketing impact.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Garrett Public Relations

DECEMBER 15, 2024

This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025 The post 25 Marketing and PR Experts Share Their Best Advice for 2025 appeared first on Garrett Public Relations. Time for experts to make predictions about what to expect in 2025.

Marketing 148

Marketing Publicity Small Business Crisis Communications 148

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Remote PR Jobs

OCTOBER 29, 2024

Teamwork and Collaboration: In PR and Communications, success often comes from teamwork. Think back to a time when you partnered with marketing or sales teams on a large project. Crisis Management Skills Crises can be intense, but that’s when communication and problem-solving skills shine.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

OCTOBER 14, 2024

A solid investment in PR paves the way for long-term success in today’s competitive market. Building Brand Awareness and Credibility A primary objective B2B tech PR is to increase brand awareness and establish credibility within the target market. This is a strategy that attracts organic website traffic.

B2B 78

B2B Company Publicity Media Training 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

NOVEMBER 27, 2024

The Importance of Rapid Response and Transparent Communication Swift action and honest communication are paramount in the face of a crisis. Organizations must quickly assess the situation, develop a crisis communication plan, and maintain transparency with stakeholders.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Crisis Communications. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Stuart Bruce

OCTOBER 26, 2022

You might not be familiar with the term Community Based Marketing. I wasn’t when I first heard it.

Community 158

Community Crisis Communications Marketing Crisis 158

Prowly

JANUARY 29, 2025

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available. What features are essential in handling crisis communication?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Melissa Agnes

JULY 29, 2014

” And that “smart marketers and entrepreneurs have shifted focus from content strategy to visual content strategy.” So be careful, understand this truth, plan for it – and then use it to your advantage in smart crisis communications. Crisis and Issues Management Crisis Communications Food for Thought'

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

Axia PR

FEBRUARY 5, 2025

At Axia Public Relations , we advise companies on corporation communication, reputation management, and crisis communication. Heres our take on how brands can navigate Presidents Day marketing without alienating customers. How should brands approach their Presidents Day messaging in 2025?

Crisis Communications 62

Crisis Communications Marketing Strategy Crisis 62

Onclusive

AUGUST 3, 2021

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

Brand 370

Brand Branding Media Measurement 370

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Be credible” is the public health crisis communicator’s mantra.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Melissa Agnes

SEPTEMBER 30, 2014

The same thinking needs to be applied to your communications. Whether we’re talking your marketing communications, your crisis prevention communications or your crisis management communications, this logic applies. Crisis Communications Food for Thought'

Communications 234

Communications Crisis Management Crisis Communications Crisis 234

5W PR

OCTOBER 21, 2024

Investment in PR builds a strong brand foundation, enhances guest experiences, and positions hotels for growth in a competitive market. Harnessing the Power of Word-of-Mouth Word-of-mouth marketing remains one of the most powerful tools in the hospitality industry. PR plays a pivotal role in establishing and maintaining these elements.

Hotels 88

Hotels Brand Branding Crisis Management 88

Agility PR Solutions

JUNE 29, 2023

Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030.

Crisis Communications 86

Crisis Communications Crisis Communications Tools 86

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Crafting Your Crisis Communication Strategy When crisis strikes, your response must be immediate, accurate, and appropriate for each communication channel.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

AUGUST 8, 2014

Every Marketing and PR Campaign Needs a Risk Assessment. Making The Case for Excluding Jargon From Crisis Communication. Teaching Crisis Communication: Embracing the Research to Practice Model. This week’s episode of The Crisis Intelligence Podcast. Other articles worthy of your attention.

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Melissa Agnes

JANUARY 18, 2017

For example, IR owns the relationships with investors, while customer service, sales and/or marketing departments (depending on the structure of the organization) may own the relationships with customers. Ensuring that your crisis communications are able to be seamlessly executed, is your pre-crisis responsibility.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

PRSay

APRIL 29, 2020

Krista Wierzbicki Todd, vice president of global communications for Logitech in Newark, Calif., For PR professionals, the job market “is going to be rough” in the second quarter of this year, said panelist Jessamyn Katz , president of the San Francisco office of Heyman Associates, a communications and marketing recruiter.

Marketing 179

Marketing Financial Print Crisis Communications 179

5W PR

FEBRUARY 8, 2025

Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. While maintaining its core message of athletic achievement, Nike adapts imagery, athletes, and specific themes for different markets. L’Oral’s multicultural marketing academy serves as a model.

Local 78

Local Training Data Consumer 78

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? Why is crisis communication important?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical.

Financial 78

Financial Technology Leadership Reputation 78

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. And, those who decided to switch it up, adapt to the new circumstances and take some calculated risks.

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

5W PR

FEBRUARY 17, 2025

Learning from Effective Crisis Communication Examples One of the most well-known examples of effective crisis communication is Johnson & Johnsons response to the Tylenol poisoning incident. Businesses can also highlight these testimonials on their website and marketing materials.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

JANUARY 24, 2025

Successful crisis management requires preparation, monitoring, and swift action.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Prowly

FEBRUARY 20, 2025

For example, a good objective could be to increase brand awareness by 20% in the North American market by the end of Q2 of 2025. Target audience In the case of internal communication plans, this is self-explanatory. Crisis communication plan Statistically, crises are not that likely to happen to your brand.

Writing 104

Writing Communications How To Internal 104

PRSay

NOVEMBER 9, 2021

When planning for 2022, leaders must develop or refresh both business continuity and crisis communication plans. Start by identifying key risks and high-potential crisis scenarios for your business. The plan should include a leader and cross-functional team responsible for initial response and communication strategy.

Crisis 197

Crisis Crisis Communications Crisis Management Training 197