Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Stuart Bruce

JANUARY 26, 2025

But what … Stuart Bruce - DeepSeek censorship deep dive to find the truth was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Crisis Communications 148

Crisis Communications Crisis Reputation Corporate 148

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Stuart Bruce

DECEMBER 1, 2023

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.

Conference 148

Conference Measurement Crisis Communications Crisis 148

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. Benchmarks for a crisis? Wait, what?

Crisis Communications 90

Crisis Communications Crisis Measurement Communications 90

Onclusive

APRIL 29, 2021

It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Crisis Communications. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 31, 2025

Crisis Management and Compliance When compliance issues arise, PR teams must be prepared to respond quickly and appropriately. A well-prepared crisis communication plan should outline specific procedures for addressing compliance-related incidents while maintaining regulatory adherence.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Axia PR

JULY 20, 2020

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.

Crisis 127

Crisis Measurement Crisis Communications How To 127

Solo PR Pro

MARCH 3, 2020

The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.

Crisis Communications 92

Crisis Communications Crisis Communications Retail 92

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan.

Communications 78

Communications Crisis Communications Crisis System 78

Stuart Bruce

MAY 27, 2024

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future (..)

Measurement 103

Measurement Communications Crisis Communications Reputation 103

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Leading AdTech companies maintain detailed response protocols, establish clear chains of command, and regularly test their crisis procedures.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

MARCH 28, 2025

Stakeholder Communication Strategies Different stakeholder groups require tailored communication approaches during crises. A McKinsey analysis found that companies with segmented crisis communication strategies saw 40% better stakeholder retention rates post-crisis.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

JANUARY 24, 2025

The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Brand Branding Crisis Management 109

Stuart Bruce

AUGUST 29, 2023

Manchester United’s handling of the Mason Greenwood issue … © Stuart Bruce - Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications (..)

Crisis Communications 88

Crisis Communications Crisis Communications Reputation 88

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Melissa Agnes

FEBRUARY 24, 2014

It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. I have been supporting the communications goals of many of our Olympic athletes since the Salt Lake games in 2002. Crisis Communications' How do you practice?

Communications 236

Communications Crisis Communications Crisis Exercises 236

Prowly

JANUARY 29, 2025

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available. What features are essential in handling crisis communication?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

5W PR

OCTOBER 18, 2024

Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements. Choose a spokesperson who is articulate, knowledgeable, and able to effectively communicate with the public.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Stuart Bruce

MARCH 28, 2018

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).

Measurement 109

Measurement Strategy Publicity Communications 109

Melissa Agnes

AUGUST 8, 2014

Making The Case for Excluding Jargon From Crisis Communication. Teaching Crisis Communication: Embracing the Research to Practice Model. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Tactic: Updates on Updates – by @bernsteincrisis. Share them using #CrisisRoundup!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

5W PR

FEBRUARY 17, 2025

Learning from Effective Crisis Communication Examples One of the most well-known examples of effective crisis communication is Johnson & Johnsons response to the Tylenol poisoning incident. For example, social media can be used for real-time updates, while email can provide more detailed explanations.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

JANUARY 18, 2025

Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios. In a crisis, time is of the essence.

Crisis 78

Crisis Brand Branding How To 78

5W PR

FEBRUARY 3, 2025

Responding to Public Criticism When addressing public concerns, brands must strike a balance between accountability and measured response. Digital Asset Management : Maintain updated crisis communication materials, including dark sites that can be activated if needed.

Reputation 78

Reputation Brand Branding Crisis 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Crafting Your Crisis Communication Strategy When crisis strikes, your response must be immediate, accurate, and appropriate for each communication channel.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Prowly

FEBRUARY 20, 2025

It could be to increase awareness, launch a new product or service, improve internal communication, increase the Net Promoter Score of your existing customers, increase customer engagement, resolve a crisis successfully with a press release, or something entirely different. RUN ALL YOUR PR FROM ONE PLACE 8. shipping delays).

Writing 104

Writing Communications How To International 104

5W PR

OCTOBER 21, 2024

Effective crisis management is essential to mitigate damage and restore public trust. PR professionals develop crisis communication plans, train staff on crisis response, and manage media inquiries. Leveraging Social Media Social media has become integral to the modern hospitality landscape.

Hotels 88

Hotels Brand Branding Crisis Management 88

Stuart Bruce

MAY 14, 2024

We feature many of them in … © Stuart Bruce - Reputation, risk and resilience – the ultimate report was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Reputation 148

Reputation Report Crisis Communications Corporate 148

Melissa Agnes

OCTOBER 19, 2014

Within this episode of The Crisis Intelligence Podcast, Bill Boyd and I discuss the current state of the Ebola crisis and how the CDC, hospitals and government are fairing in their crisis communication and overall management of this escalating epidemic. Who should listen to this podcast? Running time: 1:01:02.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. Pause promotional content that could appear insensitive.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

MARCH 10, 2025

Consider: Student showcase features Teacher spotlight series Parent testimonial campaigns Behind-the-scenes looks at learning in action Measuring PR Campaign Success Tracking PR campaign effectiveness helps refine strategies and demonstrate ROI.

Strategy 78

Strategy Education Video Storytelling 78

Cision

APRIL 5, 2016

So how do you use media intelligence during a crisis? Here are three factors you should be monitoring to help you adapt your crisis communication: 1. The crisis itself may be getting a lot of coverage, but how much is your brand involved? Want to more tips on using media intelligence during a crisis?

Crisis 120

Crisis Measurement Crisis Communications Software 120