5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

MARCH 28, 2025

Regular crisis simulations help keep the team sharp – quarterly drills are considered the minimum standard based on industry benchmarks. Managing Media Relations During a Crisis When negative coverage hits, your response strategy makes all the difference.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

JANUARY 18, 2025

Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios. In a crisis, time is of the essence.

Crisis 78

Crisis Branding Brand How To 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Crafting Your Crisis Communication Strategy When crisis strikes, your response must be immediate, accurate, and appropriate for each communication channel.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. During incidents, provide access to technical experts who can explain issues clearly.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

NOVEMBER 29, 2017

Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Skim the event calendar for conferences geared toward media relations and communications professionals. Ragan Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

MARCH 10, 2025

Leveraging Social Media Social media platforms offer excellent opportunities for sharing success stories. Tools and methods include: Media monitoring services Social media analytics Sales tracking Partnership feedback surveys Working with Media Media relations remain central to STEM toy PR efforts.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

JANUARY 26, 2025

Public relations has entered a new era where artificial intelligence shapes how we monitor, analyze, and distribute content. At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results.

Publicity 78

Publicity System Crisis Management Analysis 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Although not every team will thrive with the same mix, it pays for teams to work together and experiment to develop the right communications blend. Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MAY 8, 2018

There’s an actual and measurable dollar value represented by corporate reputation. Mom knew that sharing wasn’t just about generosity for its own sake; it’s a work and life skill, as in this post about six steps to better media relations. “Play well together and share.”

Corporate 195

Corporate Training Reputation Sports 195

Cision

JUNE 15, 2017

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. The key ingredient is relationships.

Automotive 245

Automotive Resources Consumer Strategy 245

5W PR

MARCH 13, 2025

The company temporarily closed affected locations, implemented new food safety protocols, and launched a comprehensive communication campaign. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Most common comms measurement methods. When asked, “Why?”

Survey 151

Survey Communications Measurement Internal 151

Prowly

FEBRUARY 20, 2025

For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition. MEASURE YOUR ONLINE PRESENCE Conclusion For PR professionals, managing an online presence is crucial for retaining and acquiring new clients.

SEO 104

SEO Analytics Tools Google 104

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions. How has the big picture changed?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

5W PR

OCTOBER 9, 2024

PR professionals collaborate with media outlets, influencers, and key stakeholders to disseminate positive messages about a brand. Key activities in PR include media relations, which involves establishing relationships with journalists and securing media placements.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Sword and the Script

APRIL 2, 2024

This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Users can track and share media mentions on the go. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 183

Reddit Software B2B Technology 183

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112

Education Employee Measurement Agency 112

5W PR

OCTOBER 1, 2024

PR is instrumental in enhancing brand visibility through media relations, for example. This is where PR works to secure placements in relevant media outlets that can substantially increase brand exposure.  Actively participating in social media conversations to build brand awareness and foster community. Developing

Branding 88

Branding Brand Crisis Management Crisis Communications 88

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 12) Emotion in crisis communications works. Proving Value ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

5W PR

OCTOBER 2, 2024

Facilitating Media Relations PR teams can secure media coverage for content by leveraging relationships with journalists and media outlets. Offering Crisis Communication Support PR teams play a pivotal role in managing the narrative and safeguarding the organization’s reputation in crisis situations.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 106

Publicity Media Advertising Advertising 106

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. This openness demonstrates a commitment to accountability and builds trust within the community. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. The public relations industry is constantly evolving. There’s never a dull moment . via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement.

Employee 156

Employee Software Survey Report 156

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage.

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

JULY 16, 2024

Amplification through media relations PR extends beyond social media. By securing media coverage for influencer campaigns, PR professionals reach a wider audience through traditional media outlets like news publications and television appearances.

Publicity 78

Publicity Product Launch Advertising Guidelines 78

5W PR

JUNE 19, 2024

With our cybersecurity PR strategies, we aim to keep everyone in the loop with regular updates, newsletters, and direct communication channels, making sure our clients’ stakeholders feel informed and reassured about the company’s commitment to cybersecurity and its proactive measures to safeguard their interests.

Reputation 78

Reputation Company Case Study Leadership 78

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 96

Pitching Print Report Measurement 96

The Stalwart Blog

NOVEMBER 6, 2015

Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It’s far more than just media relations.

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60