5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

MARCH 31, 2025

Crisis Management and Compliance When compliance issues arise, PR teams must be prepared to respond quickly and appropriately. A well-prepared crisis communication plan should outline specific procedures for addressing compliance-related incidents while maintaining regulatory adherence.

Guidelines 78

Guidelines Crisis Communications Healthcare Policies 78

5W PR

APRIL 25, 2025

million globally, highlighting why effective communication about security measures matters more than ever. The 2023 Verizon Data Breach Investigations Report noted that 74% of breaches involved the human element, suggesting strong potential for stories about security awareness and training initiatives.

Media Relations 78

Media Relations How To Media Crisis Communications 78

5W PR

JANUARY 24, 2025

The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

APRIL 26, 2025

According to the National Cyber Security Alliance, 88% of small business owners believe they’re vulnerable to cyberattacks, yet many struggle to communicate their security measures effectively to customers. When discussing encryption, describe it as “scrambling data so only authorized people can read it.”

Small Business 78

Small Business Communications Privacy Local 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Leading AdTech companies maintain detailed response protocols, establish clear chains of command, and regularly test their crisis procedures.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

APRIL 3, 2025

These principles should shape policies, training programs, and daily operations. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

OCTOBER 18, 2024

Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements. Choose a spokesperson who is articulate, knowledgeable, and able to effectively communicate with the public.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

OCTOBER 21, 2024

Effective crisis management is essential to mitigate damage and restore public trust. PR professionals develop crisis communication plans, train staff on crisis response, and manage media inquiries. Leveraging Social Media Social media has become integral to the modern hospitality landscape.

Hotels 88

Hotels Brand Branding Crisis Management 88

Melissa Agnes

FEBRUARY 24, 2014

It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. I have been supporting the communications goals of many of our Olympic athletes since the Salt Lake games in 2002. Can you do the same thing after a training exercise?

Communications 236

Communications Crisis Communications Crisis Exercises 236

Prowly

JANUARY 29, 2025

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available. What features are essential in handling crisis communication?

Crisis Management 104

Crisis Management Software Comparison Crisis 104

5W PR

APRIL 22, 2025

The Johnson & Johnson Tylenol recall of 1982 remains a classic example of successful crisis communication , demonstrating the importance of transparency and quick action. The key to effective crisis management lies in preparation, swift response, clear communication, and systematic recovery efforts.

Examples 78

Examples Small Business Insurance Insurance 78

5W PR

FEBRUARY 17, 2025

Learning from Effective Crisis Communication Examples One of the most well-known examples of effective crisis communication is Johnson & Johnsons response to the Tylenol poisoning incident. For example, social media can be used for real-time updates, while email can provide more detailed explanations.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. Pause promotional content that could appear insensitive.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

FEBRUARY 22, 2025

Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Melissa Agnes

AUGUST 27, 2014

Understand how to measure results. How to implement these policies and train your staff. How to leverage social media to communicate in a crisis. We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how. A few words from Melissa Agnes.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

NOVEMBER 29, 2017

Council for Advancement and Support of Education (CASE) Conferences and Training. Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Date/Location: Varies. Ragan Conferences. Date/Location: Varies.

Conference 210

Conference Content Marketing Marketing Education 210

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 189

Internal International Data Communications 189

5W PR

APRIL 21, 2025

Trust rebuilding strategies: Regular progress updates Independent audits Stakeholder advisory boards Enhanced monitoring systems Public education initiatives Preventive Measures and Long-term Planning Implement continuous monitoring and early warning systems to identify potential issues before they become crises.

Crisis Management 78

Crisis Management Crisis Leadership Healthcare 78

Presspage

MARCH 10, 2021

Snow, sleet, wind, and freezing temperatures that lasted up to 10 days caused severe disruptions to the rail and transportation systems and most short and Intercity trains had to be canceled, including those to and from Germany. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Snow, sleet, wind, and freezing temperatures that lasted up to 10 days caused severe disruptions to the rail and transportation systems and most short and Intercity trains had to be canceled, including those to and from Germany. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

5W PR

FEBRUARY 11, 2025

Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors.

Brand 78

Brand Branding Viral Training 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Sports 195

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? Why is crisis communication important?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Prowly

FEBRUARY 20, 2025

Don't worry, though, because this helps: Develop a crisis communication plan in advance Respond quickly and transparently Address concerns directly Use social listening tools such as Prowly to monitor mentions and get alerts when negative mentions start coming in at a rapid pace Set up alerts in Prowly to stay on top of crises before they happen.

SEO 104

SEO Analytics Tools Google 104

PRSay

JANUARY 14, 2022

Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Agencies must reevaluate success measurement with clients to better show value. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world.

Communications 167

Communications Trends Nonprofit Radio 167

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Melissa Agnes

JULY 3, 2018

That being said, if you offer crisis management or crisis communication services as part of your practice, I have three proposed requests for you: 1: Understand the risk that comes with this profession. Know the risks, take them seriously, and put measures in place to mitigate them. That is, after all, your job.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Among programs that do incorporate digital training, social media is typically listed as an elective. Agreed wholeheartedly!

Education 150

Education Course Training Social Media 150

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227