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The 20 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Media Training. Crisis Communications.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370
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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Public Relations Campaigns Targeted PR campaigns generate media coverage. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust.

B2B 78
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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 195
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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging.

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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Shark and his vegan donuts.

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PR and social media set for continued growth

Stuart Bruce

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.