Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Report Measurement 96

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Sword and the Script

NOVEMBER 26, 2019

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. Advertising is a valid channel of communication.

Publicity 106

Publicity Media Advertising Advertising 106

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. 8) A Serious Crisis Communications Plan.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 22, 2024

Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR 20/20

AUGUST 9, 2016

PR encompasses any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business. Community relations. Crisis communications. This includes, but is not limited to: Analyst relations. Blogger relations. Employee relations. Media relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Burrelles Fresh Ideas

JUNE 13, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media – print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Waxing UnLyrical

NOVEMBER 30, 2010

I talked about everything from watching Twitter explode with Michael Jackson death rumors to how the Red Cross was using texting for crisis communications. In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. My co-workers were spreading the word.

Blogging 68

Blogging How To Social Media Community 68

Presspage

FEBRUARY 5, 2025

However, this convenience often comes at a price 73% of journalists found fewer than a quarter of the press release pitches in their inbox to be relevant. This increases the chance of your release being picked up and helps you build a reliable network of journalists who trust your judgment and value your pitches.

Tools 78

Tools Enterprise Analytics Software 78

Prowly

MARCH 6, 2025

Train your staff on resolving issues promptly and responding on every channel your brand uses for communication. Email signatures, social media profiles, websites, printed materials, and everything else with your name on it should have consistent branding. #7 This allows you to get published even more quickly in the future.

Branding 80

Branding Brand How To Guidelines 80

Cision

APRIL 5, 2017

Chris Lynch: Is print media dead? Chris Lynch: We’re often asked how the PR community is doing? Adding relevance and being a resource should be the goal, instead of always try to always pitch something. Hats off to the Washington Post. What about brand newsrooms? Brian Braiker: No. Whatever the medium is, it’s the messaging.

Report 225

Report Media Advertising Advertising 225