Remove Crisis Communications Remove Reputation Remove Retail
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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

It’s no longer sufficient to simply rely on the professionals to defend your reputation. Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. And it can really boost your reputation.

Report 243
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8 Steps to Create the Ultimate Crisis Communication Plan

Cision

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

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COVID 19 and Crisis Communications

Solo PR Pro

“All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. You can connect with Michael on LinkedIN.

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Proactive Cybersecurity: Building Your Defense Before Crisis Strikes

5W PR

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Establish a fact-checking process for all security communications. Security breaches cost companies an average of $4.45

Crisis 78
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PR and social media set for continued growth

Stuart Bruce

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

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Managing the Aftermath of a Digital PR Crisis

5W PR

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113
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Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management  

5W PR

Reputation management and business continuity planning has become a cornerstone of successful business strategy. Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded.