5W PR

MARCH 17, 2025

One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%. This allows analytics tools to flag anomalies that might indicate threats. Machine learning models can process this data at scale, identifying patterns humans might miss.

Crisis 78

Crisis System Analytics Analysis 78

Axia PR

SEPTEMBER 21, 2021

Ready to find out how Mall of America, as a major retail destination consistently providing first-class experiences, while dealing with different COVID-19 challenges? Guest: Dan Jasper has served as the director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that.

Tourism 62

Tourism Crisis Communications Retail Government 62

PRSay

JULY 10, 2020

Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience. As people have been forced to become “socially distant” from one another, business meetings and events have gone virtual.

Crisis 179

Crisis Crisis Management Employee Retail 179

5W PR

JUNE 15, 2020

Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

Crisis 113

Crisis Digital PR Retail Reputation 113

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications.

Meeting 90

Meeting Retail Groups Hotels 90

Bianchi Biz Blog

JUNE 27, 2024

Key expertise of Mileage Communications India Pan-Indian media relations, media partnership programs, and influencer marketing Content strategy and digital PR Industry verticals: Tourism and Aviation, Automotive, Lifestyle and Retail, Technology and Crisis Communication Global companies navigating the PR landscape in India As global decoupling intensifies (..)

Meeting 90

Meeting Print Marketing Local 90

Prohibition

AUGUST 24, 2023

Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Prohibition

APRIL 23, 2020

This means that things can quickly be picked up by the press and seen by millions of people before you have chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. The fast paced digital world we live in means it is essential that you are prepared for a PR crisis.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

5W PR

AUGUST 12, 2024

While the incident was caused by a third-party vendor creating a global outage impacting multiple competitors, as well as spanning numerous industries including retailers and banks, any leniency customers may have felt toward Delta has been completely erased by the company’s crisis response.

Airlines 60

Airlines Case Study Reputation Study 60

Prakkypedia

JANUARY 19, 2020

I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods. Anything that demands customers interact with them or purchase from them, as a condition for donating, would be seen as taking advantage of the situation. Fantastic.

Communications 78

Communications Retail LinkedIn Radio 78

Prohibition

DECEMBER 9, 2021

This is why it is important to prepare for a PR crisis. Recently Yorkshire Cricket Club underestimated the power of social media and conducted a master class on how not to respond to a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable. How to create a crisis management plan?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

FEBRUARY 19, 2018

No matter how eloquent your social media rulebook is, every multi-location retailer or franchisor should have tools in place so you can immediately learn of an errant local manager’s racist or sexist social posts. But how many are also monitoring what their own employees, franchisees, and managers are posting?

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

JANUARY 14, 2019

In addition, the brand started taking shots from fashion bloggers and other opinion makers going so far as to overtly suggest consumers should choose other specific brands rather that the major retailer that has come to represent women’s intimate fashions for a generation.

Branding 68

Branding Brand Publicity Fashion 68

David PR Group

MAY 15, 2014

While some businesses (retail, restaurants, hotels) feel the most impact from reviews, Google offers the ability to review any business which has a Google Places listing. Negative reviews have to be countered because they won’t “just go away.” Doctors, hospitals and healthcare providers have been feeling the impact lately, too. Cohen yelp'

Reputation 40

Reputation Hotels Crisis Management Google 40

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Sword and the Script

APRIL 7, 2015

There are number of ways police departments could transform such an event into a community building program, by for example, giving officers a “good will” quota every month – and tracking results. It would both serve as good will, creative PR and provide data for community-oriented policing programs.

Creativity 60

Creativity Publicity YouTube Insurance 60

Solo PR Pro

MAY 1, 2018

Good: I work with retailers on merchandising. Who do they call for communications help? Maybe the person they met three years ago at a conference, but more likely Georgia, the CEO of Crisis Communications, who sponsors the quarterly roundtable they find useful. On average I increase per store sale by 23%.

How To 40

How To Case Study Technology Conference 40

prTini

JULY 29, 2015

For example, we were asked to work on the grand opening of a national retailer known for selling guns. On one hand, it’s a major crisis and an opportunity to show your crisis communication skills. Not every job or opportunity is the right fit. If you were approach by this person, would you agree to work with him?

Retail 28

Retail Sports Crisis Communications Crisis 28

5W PR

MARCH 13, 2025

Communication Channel Selection by Industry Different industries require different communication approaches during crises: Healthcare: Primary: Direct patient communication Secondary: Regulatory updates Tertiary: Media relations Technology: Primary: Digital platforms Secondary: Technical documentation Tertiary: Investor relations Retail: Primary: Social (..)

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

SEPTEMBER 23, 2014

A clothing retailer that somehow sells dirty looking clothes with holes in it pulls an outrageous marketing stunt. PR crisis communications marketing outrage PR crisis' And that’s exactly what these companies are banking on – because they do it again, and again and again. Dog bites man becomes company bites journalists.

Company 116

Company Apparel Airlines Crisis Communications 116

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises.

Sports 113

Sports Retail Local Report 113

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust.

Company 87

Company Banking Crisis Facebook 87

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The key of any crisis communication is to be proactive, transparent and accountable. These are some things Huawei should have practised in their time of crisis.

Fashion 75

Fashion Telecommunications Crisis Training 75

Doctor Spin

MARCH 8, 2025

D&G lost Chinas luxury market as retailers pulled their products. The ad perpetuates offensive stereotypes. Disastrous reaction. Instead of apologising, D&G first denied the authenticity of the messages. Economic fallout.

Examples 52

Examples Airlines Viral Crisis 52

MaccaPR

AUGUST 8, 2018

Whether it’s Schnatter deciding that he doesn’t want to leave or a Twin Cities millionaire deciding he wants to return to run the retail chain he started, founders feel entitled to do what they want, when they want. “Founders are dangerous people,” continues Austin.

Crisis 63

Crisis Marketing Training Employee 63