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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats. The Institute for Crisis Management defines a business crisis as “a significant business disruption that stimulates extensive news media coverage.”

Crisis 78
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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

This episode explores: How the world of customer service has changed since United Breaks Guitars. How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do. Connect on Twitter: @DaveCarroll.

Brand 157
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#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

Enjoy – and be sure to share your #CrisisRoundup with me over on Twitter or in the comments section below. From The Crisis Intelligence Blog. The Value of a Crisis Simulation. What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe. This week’s episode of The Crisis Intelligence Podcast.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Don’t shy away from the dark stuff.

Crisis 220
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The Importance of Executive Brand Situational Awareness

Cision

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Sales are up.

Brand 231