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What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. Public relations is hot. It can’t replace marketing.

Nonprofit 271
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Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

Published by the Nonprofit Association of Oregon on May 1, 2019. Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Authored by Casey Boggs , ReputationUs.

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Behind the Headlines With Jocelyn Webster

Cision

Whether you are communicating to customers, employees or policymakers, your best advocate and your best defense is your story. You’ve worked for government officials, nonprofits and other brands. Whether for governments, nonprofits or large brands, I tell big stories about bold ideas to move people to action.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Nonprofit groups and volunteers came with tools and know-how. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize. I directly pointed this out to them and tried to redirect them to consider other strategies.

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10 Networking Events for PR Professionals

5W PR

Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings. Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management.