Critical Mention

SEPTEMBER 24, 2020

Here are four examples of earned media that have had a huge impact on different industries and movements this year. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. In today’s digital age, earned media can take many different forms.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

Construction 385

Construction Social Media Crisis Reputation 385

Melissa Agnes

MARCH 6, 2018

For example, are they taken seriously enough in proportion to their potential harm? For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum?

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Crisis Crisis Management Handbook Viral 172

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The post How To Manage Controversial Issues appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Because they are emotionally charged situations that automatically segregate your audience.

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How To Crisis Crisis Management Viral 150

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

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Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

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Interviews How To Media Viral 193

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. Over the next few posts, I’m going to delve deeper into each of these three things that, combined, reveal the secret to successful crisis management in this digital era. Relatability.

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Social Media Viral Crisis Management How To 113

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

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Crisis Exercises Crisis Communications Reputation 164

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Explore examples of stellar PR case studies for inspiration: Visa: Establishing Visa’s voice in the world of NFTs and crypto commerce Dove: D ove turned its back on beauty filters.

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Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Instead, Crisis Ready needed to be a book that people enjoyed reading. Yes, you read correctly, I said “fun” in reference to a book on crisis management!).

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Crisis Brand Branding Crisis Management 133

Melissa Agnes

FEBRUARY 2, 2016

But what about the incidents that occur that senior management never hears about? What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization?

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Corporate Airlines Employee Training 167

Melissa Agnes

FEBRUARY 1, 2018

Coincidentally, this week an example emerged that demonstrates the impact of this reality, as well as the strange and unpredictable ways in which this type of risk can materialize. These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand.

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Crisis Crisis Management Viral Twitter 177

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

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Crisis Communications Crisis Strategy Wireless 100

Cision

MARCH 1, 2016

So we may be in “crisis” far more often than we are in crisis. Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for.

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Crisis Crisis Communications Journalism YouTube 120

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

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Crisis Crisis Communications Content Marketing Conference 120

Presspage

MAY 11, 2017

The question remains – will using social media in crisis communication deliver you an advantage? A viral meme, video, or a tweet can appear instantly on the Internet. When a crisis occurs emotions can run high, which can make it difficult to manage online sentiment. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Karen Freberg

FEBRUARY 2, 2020

For example, in this particular campaign, you could tell the type of content that was the top priority for them is of course video (with their commercials), and then visuals. For example, the highlight covers for IG were not consistent, which could have been addressed to make it all aligned with their overall content.

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Social Media Analysis Media Viral 78

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Or it could be an act of terrorism.

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Crisis How To Crisis Management Crisis Communications 62

Prohibition

DECEMBER 17, 2021

The time between recognising the existence of a crisis and taking effective action to prevent it from getting worse could be the difference between business continuity of total failure of the business. Who needs crisis communication? In today’s fast-paced world, businesses are not immune to the exposure of a crisis.

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Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Every workplace crisis communication strategy’s major purpose is to facilitate seamless communication within a business during a crisis. Reputation management.

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Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

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Crisis Crisis Management Reputation Crisis Communications 62

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Examples of this were highlighted with articles about vaccine side effects from late 2021. If you would like to read more analysis and see more brand examples from the Crisis Q3 2021 report, you can do that here.

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Crisis Brand Branding Airlines 78

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. And is other places are any examples you’ve seen where that kind of comprehensive marketing communications, holistic approach has really worked? Paul: Brilliant. Bryan: Yeah.

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Advertising Advertising Data Reputation 131

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 64

Google Digital PR Mobile SEO 64

Konnect Agency

APRIL 20, 2021

For example, a Level 1 crisis (minor) may not require C-suite involvement, whereas a Level 3 crisis (major) will need extensive involvement from many organization members, including those at the very top. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand.

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Crisis Brand Branding Crisis Communications 52

NewsWhip

DECEMBER 15, 2021

Not to worry – two days later and Peloton is delivering a masterclass in crisis management, as its response ad is now bigger than the initial incident. . To read more about a brand that didn’t handle crisis situations so well, read our blog about Better.com here.

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Crisis Instagram Crisis Management Viral 78

NewsWhip

JUNE 23, 2021

Zach’s favorite examples of infrastructure projects | Jump to text. I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. Take, for example, Twitter, Twitter is essential because that’s where elected officials are. It’s an idea.

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Data Media Analytics Energy 78

Prowly

MARCH 6, 2025

For example, a high-profile journalist in your industry retweeting something you shared would be a big win for public relations. For example, Prowly lets you filter the media mentions of your brand based on specific audiences so you're only tracking metrics from relevant sources.

Social Media 104

Social Media Media Measurement Analysis 104

Melissa Agnes

MARCH 28, 2016

Never underestimate the power of emotion in crisis management. Emotion is often underestimated in crisis management. And yet, it’s one of the most powerful aspects of a crisis. A recent example of this was the Ebola crisis of 2014. Within a few hours, this panic had escalated to a viral point.

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Crisis Management Crisis Viral Community 100

Melissa Agnes

MARCH 3, 2015

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. Why is it so important to be proactive in your crisis management today?

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Social Media Crisis How To Crisis Management 133

NewsWhip

AUGUST 11, 2021

For example, those who distrust the Covid vaccines will find those rare stories of deaths or health issues post-vaccination that confirm their beliefs. Here, the best response is often no response, as I explored in a previous description of predictive crisis management. And yet, misinformation persists.

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