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The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation

5W PR

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure.

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Crisis Management Training For Today’s Uncertainty

Reputation Us

Overview: Understand what crisis management training entails and its key components. Gain actionable tips for effective crisis management and preparedness. Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation.

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What To Look For When Engaging a Crisis Management Professional

Melissa Agnes

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! Emotional intelligence.

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A Crisis Management Success Story: AppFirst

Melissa Agnes

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line.

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Key Principles Of Crisis Management

5W PR

Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place.

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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Accuracy versus Timeliness – balancing a decision’s correctness or preference against a delay to collect and process available information. Prioritization / Triage – ranking and managing various problems by severity and urgency.

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Managing Financial Technology Crises: A Leadership Guide to PR, Media, and Reputation Recovery

5W PR

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. This requires having response systems ready before problems occur.