5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

NOVEMBER 25, 2024

Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives. Media training can also help executives deliver clear, concise, and impactful messages during interviews.

B2B 78

B2B Company Crisis Management Measurement 78

PRSay

APRIL 6, 2018

From a crisis management point of view, 2017 had it all! Everyone’s now on social media. Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Melissa Agnes

AUGUST 15, 2014

The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media. A Look At Academic Research on Crisis Communication From #AEJMC14. This week’s episode of The Crisis Intelligence Podcast. The social intelligence conundrum.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

NOVEMBER 12, 2024

Media Relations Establishing robust connections with pertinent journalists and media outlets is vital for obtaining valuable press coverage. Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Melissa Agnes

SEPTEMBER 5, 2014

From The Crisis Intelligence Blog. What To Look For When Engaging a Crisis Management Professional. How To Convince Management To Invest In A Crisis Plan. This week’s episode of The Crisis Intelligence Podcast. Thoughts on Crisis Comms Leadership. Crisis Management Resources'

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

MARCH 13, 2014

Their use of social media throughout the crisis. Although their crisis communications home base is the proper way to publish all official releases and updates regarding the crisis, we cannot deny the need to also push these updates and communications to social media.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

5W PR

MARCH 31, 2025

These regulations cover everything from product claims and marketing materials to social media posts and press releases. Social media posts, website content, and email marketing must all align with regulatory standards. The FDA’s requirements extend to digital communications as well.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Creating Your Response Framework Successful crisis management requires both preparation and flexibility.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

MARCH 18, 2025

According to a 2022 study by Deloitte, only 32% of healthcare organizations have comprehensive crisis communication plans in place, leaving many vulnerable when incidents occur. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated. Pause promotional content that could appear insensitive.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. A business pause means opportunity for smaller brands.

Marketing 225

Marketing Leadership Crisis Healthcare 225

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Brand Branding Ethics 78

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

Social Media 113

Social Media Viral Crisis Management How To 113

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. A comprehensive PR strategy should emphasize consistent messaging across earned, owned and paid media.

Strategy 78

Strategy Brand Branding Employee 78

Deirdre Breakenridge

MAY 8, 2018

The most recent one was focused on public relations disasters and social media. Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. These hour-long chapter meetings every two weeks have deepened my interest in public relations.

Education 232

Education Conference Meeting Social Media 232

Melissa Agnes

AUGUST 12, 2014

More than a crisis preparedness strategy. Social media is a powerful crisis preparedness strategy, but not one that your frontline should be expected to handle on its own. The post The Role of The Social CEO in Your Crisis Communications appeared first on Agnes + Day.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. A facts-first approach to crisis management.

Employee 217

Employee Leadership Crisis Management Viral 217

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Monitoring public opinion, the media, and competitors Identifying opportunities and issues that arise in the internal and external environment Crisis management.

Communications 248

Communications Corporate Reputation Employee 248

PRSay

SEPTEMBER 16, 2020

There, we were offering social media messages and supporting graphics, stories for use in facility newsletters, news releases, and overall talking points for senior leaders, veterans service organizations, congressional members and others. We also alerted VHA leadership as to what we were hearing, and they were able to respond.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Promote Your Thought leadership With a Press Release .

Infographics 283

Infographics Consumer Video Examples 283

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

It’s probably the best resource for thought leadership about our business. Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world.

Company 203

Company Case Study Trends Crisis Management 203

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. It focuses on clear and timely communication with external stakeholders: customers, clients, media professionals, such as journalists, and the wider public. RUN ALL YOUR PR FROM ONE PLACE 8.

Writing 104

Writing Communications How To Internal 104

Melissa Agnes

OCTOBER 28, 2014

Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud. The rules of crisis management and crisis preparedness apply here. CanadaStrong, never defeated.

Case Study 216

Case Study Crisis Government Crisis Management 216

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

FEBRUARY 19, 2015

But what does this mean for your crisis management? I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. Twitter is the leading social media channel in a crisis. Why is this important?

Google 165

Google Crisis Crisis Management Crisis Communications 165

Landis PR

NOVEMBER 4, 2024

Recent episodes have explored crisis management in the digital age, sustainability communications and the evolution of media relations in various regions, providing critical insights into how cultural nuances and regional differences shape public relations strategies.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management? How to know there is a crisis?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. Specifically analyzing their social media interactions, content engagement, and community management gives you the info you need to fine-tune your tactics. This knowledge enables you to build proactive crisis management strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Leadership’s role in becoming crisis ready. Image: cvm | Shutterstock.

International 133

International Internal Crisis Exercises 133

Melissa Agnes

MARCH 6, 2018

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises? Your communication with stakeholders.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Reputation Us

JANUARY 23, 2025

The Role of AI and Automation in Shaping Corporate Reputation Explore how AI tools can influence and manage personal or corporate reputations, from automated reviews to social media monitoring and sentiment analysis. Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception.

Reputation 78

Reputation Crisis Insurance Insurance 78

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195