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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239
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Early PR Lessons From Tropical Storm Harvey

PR News

You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. It’s Friday afternoon, August 25, and you’re at work in Houston.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

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Why Earned Media is More Important Than Ever

Critical Mention

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Broadcast news is leading the way in disseminating news during this time.

Media 113
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. www.criticalmention.com.

Media 108
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 107