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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239
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Behind the Headlines With Joanna Brahim

Cision

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Online media is also the reason why the newspapers in their print life are slowly leaving, but not because the journalism in them is bad, not because journalists cannot write, but simply if they have to appear in these large circulations, a newspaper will cost at least 20 roars and only units will be able to afford it. Hence the great change.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 107
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A Crisis Playbook for the Academy Awards

PRSay

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. But Stone said she kept her card.

Crisis 118
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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

This includes print newspapers, digital news sites, television, and radio stations. Crisis Management and Sensitivity: Given Hong Kong’s complex environment, especially in recent years, businesses need to be ready for crisis management.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Media 108