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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.

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VR and AR: Creating New Dimensions in PR and Brand Storytelling

5W PR

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Transforming Public Relations Campaigns Virtual and augmented reality technologies are changing how organizations manage their PR efforts.

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What Happens After You Launch a Press Release?

Remote PR Jobs

Understanding what happens next is crucial for maximizing the impact of your news and managing the aftermath effectively. Crisis Management (if necessary) Sometimes, a press release can generate unexpected negative feedback or controversy. In such cases, having a crisis management plan in place is crucial.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service.

Marketing 310
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. The tagline Got Milk?

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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Crisis management team Put together a dedicated squad responsible for PR crisis management.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Product launch. It is true that crisis management is a crucial part of public relations. But crisis management doesn’t just come on the scene when negative press surfaces.