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And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. Once you’re cancelled, it’s too late to reach out to friends and allies, and if the situation is radioactive, they’ll go radio silent. The same is true for brands and businesses.
But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisismanagement is trying to save the ship after it has struck and iceberg.
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Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Take the time to respond and view it as an opportunity to show the efficacy of your business’ relations. SCHEDULE A DEMO.
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