Remove Crisis Management Remove Reputation Remove Retail
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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

It’s no longer sufficient to simply rely on the professionals to defend your reputation. Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. And it can really boost your reputation.

Report 243
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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. A facts-first approach to crisis management.

Employee 217
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8 Steps to Create the Ultimate Crisis Communication Plan

Cision

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter stresses the importance of setting up dark sites (landing pages and messaging developed in advance of crisis) so that when a crisis happens, you’re prepared, not panicked.

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Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Sure, there are the PR post-mortems and the ad agency schadenfreude disguised as “learnings” (the ad was created in-house), but for Pepsi’s brand reputation, the worst is over. One rule of good reputation management is to “fix” or solve a potentially damaging problem, or pledge to do so as quickly as possible.

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Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management  

5W PR

Reputation management and business continuity planning has become a cornerstone of successful business strategy. Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded.

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Getting a “Bad Wrap.” All We Want For Christmas is Not To Hear Mariah Carey’s Song

Reputation Us

An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. It is allegedly the most wonderful time of the year, and retail workers are trapped in stores, restaurants and bars with yuletide anthems blaring on a loop. Retail employee Matt Martinez doesn’t mind Ms. Carey’s song.

Retail 88
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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100