Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

Reputation 105

Reputation Branding Brand Analytics 105

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. He started the PR agency that still bears his name in 1952.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Basketball fans protested at preseason games.

Corporate 100

Corporate Crisis Management Crisis Government 100

5W PR

JULY 16, 2024

By securing media coverage for influencer campaigns, PR professionals reach a wider audience through traditional media outlets like news publications and television appearances. Crisis management and brand protection Despite meticulous planning, influencer campaigns can encounter unforeseen challenges.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.

Radio 92

Radio Television Social Media Sports 92

Prohibition

AUGUST 28, 2024

Typically, these newswires have established relationships with thousands of media contacts worldwide, spanning newspapers, magazines, television stations, radio stations, and online publications. When your press release is accepted onto a reputable newswire, it benefits from the trust and authority associated with top tier media outlets.

Tools 62

Tools SEO B2C Television 62

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Flack's Revenge

NOVEMBER 29, 2021

Kendall: Like before I get my media monitoring in place I might need you to slide the sociopolitical thermometer up the nation’s ass and take a reading. Greg: I’ll get seasick. Kendall: Just feed me the metadata, anything that’s gonna move the market on me reputationally, yeah? Phone notification chimes).

Pitching 156

Pitching Conference Enterprise Course 156

Flack's Revenge

NOVEMBER 29, 2021

Kendall: Like before I get my media monitoring in place I might need you to slide the sociopolitical thermometer up the nation’s ass and take a reading. Greg: I’ll get seasick. Kendall: Just feed me the metadata, anything that’s gonna move the market on me reputationally, yeah? Phone notification chimes).

Pitching 156

Pitching Conference Enterprise Course 156

Bianchi Biz Blog

AUGUST 22, 2024

Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Critical Mention

NOVEMBER 22, 2019

Good or bad, every mention is an opportunity to shape your brand’s reputation. Plus, it’s important to share earned media with your organization’s team so that they’re on top of your brand’s reputation too. As previously mentioned, earned media comes in different forms.

Radio 80

Radio Media Newspapers Sports 80

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Being fashionably late in world of social media just doesn’t work.

Journalism 78

Journalism Social Media Radio Fashion 78

Melissa Agnes

APRIL 4, 2015

Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. Both of these organizations took a completely different approach to their crisis management, which is interesting to analyze.

Crisis Management 113

Crisis Management Telecommunications Policies Crisis 113

Prowly

DECEMBER 2, 2024

By tracking broadcast media coverage, you can measure the impact of your campaigns, manage your brand’s reputation , and respond swiftly to publicity. Brand reputation management Monitor how your brand is portrayed in broadcast content, including detailed TV and radio monitoring, to ensure comprehensive coverage.

Radio 104

Radio Software Tools Analysis 104