ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? Now, don’t get me wrong.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

ImPRessions - Crenshaw Communications

MAY 15, 2019

Instead, Boeing CEO Dennis Muilenberg resisted action to curb use of the aircraft, insisting that the problem could be corrected by a software fix and better pilot training. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat.

Reputation 245

Reputation Airlines Automotive Software 245

Melissa Agnes

AUGUST 27, 2014

How social media impacts your reputation. How to implement these policies and train your staff. How to leverage social media to communicate in a crisis. We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how. In the News'

Crisis Management 202

Crisis Management Government Social Media Crisis 202

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88

Hotels Brand Branding Crisis Management 88

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Reputation Us

OCTOBER 27, 2020

An organization’s reputation is critical and must be managed effectively and proactively. Want to take proactive steps to enhance and protect your organization’s reputation? Does your organization want to be the lucky winner of six months’ worth of reputation management pro bono work for your organization?

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Melissa Agnes

MARCH 12, 2014

Which leads us to ask: What kind of training do THEY have? It’s no longer sufficient to simply rely on the professionals to defend your reputation. Speed is the name of the game and your reputation can get mortally wounded in mere minutes. And it can really boost your reputation. They live it every day.

Report 243

Report Crisis Communications Crisis Management Crisis 243

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Not that those forms and lists don’t have a place in crisis management.

Crisis Management 157

Crisis Management Crisis System Policies 157

Reputation Us

JUNE 28, 2021

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. Reputation Enhancement Plan.

Nonprofit 148

Nonprofit Reputation Crisis Management Training 148

5W PR

OCTOBER 14, 2024

Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust.

B2B 78

B2B Company Publicity Media Training 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

JANUARY 20, 2025

Real-Time Media Monitoring and Crisis Management AI-powered media monitoring systems serve as early warning systems for potential PR issues. These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation.

Analytics 146

Analytics Strategy System Ethics 146

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

Reputation Us

SEPTEMBER 18, 2023

Law enforcement leaders will learn the importance of “playing offense” with their police department’s reputation, as well as learn critical preparation skills to “play defense” and communicate effectively during a crisis. RepUs is a national corporate reputation management and crisis response firm.

Reputation 158

Reputation Crisis Course Corporate 158

5W PR

MAY 27, 2024

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. This includes regular training, clear policies, and recognition of compliance achievements.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Reputation Us

JUNE 15, 2022

Reputation Risk First. We suggest looking at the areas that may impact your business’s reputation, first. ReputationUs partners with businesses and nonprofits across the country to help companies manage their reputation by preparing for and mitigating damage from a crisis; training executives; and supporting public relations efforts.

Reputation 146

Reputation Nonprofit Crisis Training 146

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Melissa Agnes

JUNE 4, 2014

So what can hospitals do to protect their patients and their own reputation from this and similar crises? What types of incidents put your patients in harms way and threaten your reputation? What types of negative situations could occur that your organization is responsible for managing and communicating throughout?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

NOVEMBER 12, 2014

The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred. Post by David Van.

Reputation 100

Reputation Crisis Management Crisis System 100

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. And that doesn’t mean just one flight.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

5W PR

MARCH 5, 2025

Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. Creating Your Response Framework Successful crisis management requires both preparation and flexibility. However, statements must be accurate and consistent across all platforms.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. Some people do it right in a crisis. When they do, it pays dividends and their reputation is enhanced. So, let’s look at what to avoid when confronted with a crisis. Why would you need to?

Crisis 264

Crisis Crisis Communications Film Training 264

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation. According to HubSpot, companies that blog receive 97% more links to their websites. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

NOVEMBER 12, 2024

Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. Ensure timely and effective responses to customer inquiries and issues. Anticipate

Product Launch 78

Product Launch B2B Industry Case Study 78

Melissa Agnes

MARCH 13, 2018

The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness. Crisis management is what happens once a negative event occurs.

Crisis 179

Crisis Crisis Management Brand Branding 179

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell.

Crisis 78

Crisis Brand Branding How To 78

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Melissa Agnes

FEBRUARY 2, 2016

How do these experiences impact your organization’s reputation and, more importantly, how can you ensure to minimize their occurrences in the first place, especially when you may not even know of their existence? Air Canada recently went through such an occurrence – and their senior management team has no idea.

Corporate 167

Corporate Airlines Employee Training 167

Reputation Us

DECEMBER 17, 2021

ReputationUs and Nonprofit Association of Oregon Select Tucker Maxon School as 2022 Nonprofit Reputation Program Recipient. Wind & Oar Boat School also receives pro bono reputation enhancement support in 2022. The Tucker Maxon School was selected as the recipient of the 2022 Nonprofit Reputation Program.

Nonprofit 97

Nonprofit Reputation Crisis Management Crisis 97

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

Crisis 78

Crisis Brand Branding Case Study 78

Reputation Us

MAY 3, 2022

In response to the alarming rate of incidents, RepUs has created its proprietary Active Shooter Preparedness training for organizations to prepare, manage and communicate effectively in response to such a horrific incident. Training Sessions. Staff Training (Virtual or In-Person – based on safety guidelines).

Training 78

Training Guidelines Crisis Management Crisis 78

PRSay

NOVEMBER 9, 2021

This will be easier and less stressful with a comprehensive plan that includes: A dedicated team with clear roles and responsibilities for crisis management, response and communication. Designated and trained spokespeople and identified external resources (e.g., legal, public relations).

Crisis 197

Crisis Crisis Communications Crisis Management Training 197