Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Embedding the right corporate culture for successful crisis management.

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Crisis Management Corporate Crisis Training 154

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

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Crisis Crisis Management Viral How To 249

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines.

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Crisis Management Crisis Airlines Viral 123

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Melissa Agnes

AUGUST 29, 2014

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. This week’s episode of The Crisis Intelligence Podcast. TCIP #012 – The Leader’s Role in Crisis Management with Jane Jordan-Meier. Crisis Management Resources'

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Crisis Management Viral Crisis Healthcare 190

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

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Crisis Communications Crisis Communications Crisis Management 203

Melissa Agnes

MARCH 13, 2018

The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness. Crisis management is what happens once a negative event occurs.

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Crisis Crisis Management Brand Branding 179

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. Looking To Hire A Crisis Management Keynote Speaker?

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Airlines Crisis Management Viral Crisis 160

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

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Crisis Management Viral Crisis Case Study 169

Melissa Agnes

OCTOBER 2, 2018

The post Building Brand Invincibility Requires Conscious Compassion appeared first on Melissa Agnes - Crisis Management Keynote Speaker. This episode explores: How the world of customer service has changed since United Breaks Guitars. Connect on LinkedIn. Connect on Facebook. Check out his incredible music on YouTube.

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Brand Branding Crisis Management Customer Service 157

PReview: A Blog by NewsVoir

DECEMBER 24, 2021

Just one odd image or video goes viral on social media and the reputation of a brand will be a question. The post Public Relations Crisis Management. Today, we are living in a world where social media has the power to influence our daily life. Social media is both a blessing and […].

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Crisis Management Crisis Publicity Viral 70

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The post How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

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Crisis Viral Brand Branding 176

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

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Marketing Product Launch Corporate Viral 310

5W PR

FEBRUARY 14, 2025

Building Your Crisis Response Framework The foundation of effective crisis management starts with a clear framework. Small businesses need a structured approach that’s both comprehensive and manageable.

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Small Business Crisis Communications Crisis Communications 78

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Fortunately, the GitLab team had already rolled out a crisis management plan. Oscar Munoz, United CEO, apologized for the incident on social media.

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Crisis Brand Branding How To 271

Melissa Agnes

MARCH 6, 2018

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises? Your communication with stakeholders.

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Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management. To announce a new strategy.

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Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

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Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. To its credit, the social media manager for Duolingo posted a heartfelt apology. It was a pretty mild quip, and Duolingo probably thought it was a harmless way to be relevant. The same rules apply for sarcasm and snark in my view.

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Construction Social Media Crisis Reputation 385

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The post How To Manage Controversial Issues appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Because they are emotionally charged situations that automatically segregate your audience.

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How To Crisis Crisis Management Viral 150

Melissa Agnes

JUNE 26, 2017

Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. Looking To Hire A Crisis Management Keynote Speaker? Is crisis management a topic for your next event? Over the weekend, the organizers of Montreal’s St. Click here to learn more.

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Crisis Management Communications Marketing Viral 113

Cision

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

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Google Digital PR Mobile SEO 259

Melissa Agnes

OCTOBER 30, 2018

Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” ” “What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholders? appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

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Government Crisis Crisis Management Privacy 56

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. Over the next few posts, I’m going to delve deeper into each of these three things that, combined, reveal the secret to successful crisis management in this digital era. Relatability.

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Social Media Viral Crisis Management How To 113

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

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Crisis Crisis Management How To Viral 100

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

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Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

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Interviews How To Media Viral 193

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? Oreo's famous "Dunk it in the Dark" campaign did just that.

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Examples How To Product Launch Print 104

Melissa Agnes

NOVEMBER 10, 2014

Risk 3: A lack of bandwidth can leave you without a crisis communication home base. If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Crisis Preparedness' Customer service. Operations.

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Crisis How To Exercises System 203

RH Strategic

APRIL 24, 2017

In today’s world of the 24-hour news cycle and the ability for any person’s tweet, video or image to go viral, it’s vital that all PR professionals are well-versed in basic crisis management. The post Keeping Cool: 7 Tips for Crisis Management appeared first on RH Strategic. Headlines today swirl.

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Crisis Management Crisis Viral Reputation 45

PRSay

OCTOBER 5, 2021

A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles. “That is traditionally the advertising and marketing function. It has been empowering for the teams.”.

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Employee Leadership Crisis Management Viral 217

Melissa Agnes

FEBRUARY 5, 2018

The important conversation to have with your legal team, prior to experiencing a viral issue or crisis. Crisis Ready. The post FIR: Melissa Agnes and Shel Holtz Discuss Crock-Pot and Tide Pod Challenge Incidents appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

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Crisis Management Viral Crisis Leadership 100

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Start Strong with the PR Challenge Begin your PR case study by outlining the challenge your client faced. Detail the initial situation, the client's goals, and their aspirations.

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Case Study Study Writing How To 130

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Instead, Crisis Ready needed to be a book that people enjoyed reading. Yes, you read correctly, I said “fun” in reference to a book on crisis management!).

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Crisis Brand Branding Crisis Management 133

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. As communications professionals, we might see ourselves as perfectionists, but another set of eyes will undoubtedly reveal weaknesses in our crisis plans.

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Crisis Exercises Crisis Communications Reputation 161

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Never knowing if something is going to go viral against you in a negative way… but wait! Here, you should have two categories: preventable risk and unpreventable risk.

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Crisis Communications Crisis Communications Crisis Management 169

Melissa Agnes

FEBRUARY 1, 2018

These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand. The post Baffling Proof That Issues Can Strangely Emerge From Anywhere appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Like it did in the show).

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Crisis Crisis Management Viral Twitter 177