5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

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Crisis Examples Industry Crisis Management 78

Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. They’re an excellent example to learn from. Read: Emory’s Excellent Crisis Communication on Facebook. Their communications are easy to find, informative and reassuring. Case Studies Leadership in a Crisis'

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Crisis Communications Crisis Communications Case Study 212

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

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Remote PR Jobs

OCTOBER 29, 2024

If you did something similar in a previous position, include a specific example and how it could work for the new company as well. Showcase your PR and Communication Skills To elevate your PR or Communications cover letter, bring your experiences to life by sharing specific, impactful examples that showcase your unique blend of skills!

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Melissa Agnes

JUNE 19, 2014

Since the podcast on “ doing crisis communications right “, with Captain Chris Hsiung and Shino Tanaka, aired last week, I’ve received some really great follow up questions from listeners. Your follow up questions answered: Doing crisis communications right.

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Melissa Agnes

FEBRUARY 10, 2015

How to minimize the risk of a data breach crisis. For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)?

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Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. So, let’s look at what to avoid when confronted with a crisis.

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Crisis Crisis Communications Film Training 264

PR Fuel

JUNE 16, 2024

Read More The post Top Crisis Communication Plan Examples for Your Business appeared first on eReleases. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid.

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5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Acknowledge and Take Responsibility for the Crisis The first step in repairing a damaged reputation is acknowledging the issue.

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Crisis Brand Branding Case Study 78

Melissa Agnes

APRIL 22, 2014

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. How news of a crisis travels is a critical reason why plans should be updated.

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Melissa Agnes

SEPTEMBER 2, 2014

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! Qualities of a worthy crisis professional.

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PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. For example, in late December, The New York Times published a piece on the conflict between actress Blake Lively and actor-director Justin Baldoni over filming the adaptation of It Ends With Us. Or at least, it’s not what this APR, ethical, crisis PR professional does.

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Ethics Publicity Crisis Film 146

Sword and the Script

NOVEMBER 4, 2014

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

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Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

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Wadds Inc.

JULY 8, 2024

A recent conversation between crisis communications experts Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). SCCT categorises crisis events into three areas: victim, accidental and preventable.

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Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

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Crisis Communications Social Media Crisis Communications 120

Cision

AUGUST 25, 2016

Without a crisis communications plan in place, no one will know what to do when problems arise during your event,” says Cision Content Strategist James Rubec, one of the speakers during next week’s Managing Communication Challenges webinar. “No But none of these actually count as a crisis unto itself,” explains James.

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Melissa Agnes

OCTOBER 6, 2014

The growing demand for immediate and real-time communication and updates in a crisis can be overwhelming. So how can you meet this demand while not compromising – but rather enhancing – your crisis management? Read on to find out… First thing’s first, what does “real-time communication” mean?

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Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

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Crisis Communications Crisis Communications Guidelines 120

PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. A clear organizational purpose, mission and values provide guidance and establish a strong foundation to support crisis responses.

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Crisis Crisis Communications Crisis Management Training 197

PRSay

OCTOBER 16, 2024

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. I can only help you learn it by my example of clarity, hope and joy.”

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Melissa Agnes

MARCH 7, 2016

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. And yet, as important as your internal stakeholders are, internal crisis communications can be one of the easiest things to overlook in the hustle and bustle of real-time crisis management.

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Crisis Management Crisis Crisis Communications Employee 174

Melissa Agnes

JULY 29, 2014

For example, a visual crisis (an explosion, a natural disaster, people being injured or falling ill, etc.) So what does the reality of “visual content being epic” mean for your crisis plan? If you can use visuals to help tell your story in a crisis , then by all means, do so.

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Crisis Communications Crisis Viral Examples 239

Melissa Agnes

FEBRUARY 19, 2015

But what does this mean for your crisis management? I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. It’s one thing to have high rankings when all is good and it’s business as usual.

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Google Crisis Crisis Management Crisis Communications 165

Melissa Agnes

AUGUST 20, 2014

Read: Teaching Crisis Communication: Embracing the Research to Practice Model. For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. For example, in one class I had them create an infographic about the four-step PR campaign process. Studying / Teaching Crisis Communication'

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Social Media How To Infographics Media 279

Melissa Agnes

NOVEMBER 18, 2014

If you haven’t read the original article, here it is: WhatsApp As An Ebola Crisis Communication Strategy. What you say and promise is important, especially in a crisis. Their updates are short, to the point and written at a low grade level, which is very important for all crisis and emergency communications.

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Education Crisis Communications Case Study Crisis 210

Stuart Bruce

MARCH 17, 2022

As a crisis communications consultant and trainer I’m always looking for new examples of best practice and worst practice.

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5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

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Crisis Management Crisis Crisis Communications Training 78

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

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Crisis Communications Crisis Reputation Communications 98

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. But when crises arise, in-house communications personnel often mistakenly believe that their ideas to counteract the damage are foolproof and cannot be second-guessed. Invite diverse feedback and open communication.

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Cision

DECEMBER 14, 2015

you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. Impatience.

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Crisis Communications Crisis Communications Facebook 120

Melissa Agnes

MARCH 6, 2018

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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Crisis Crisis Management Handbook Viral 172

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

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Crisis Communications Facebook Crisis Communications 95

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan. Only then should you craft initial messaging.

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Communications Crisis Communications Crisis System 78

5W PR

MARCH 17, 2025

Include templates for both internal and external communications, but ensure they can be customized for specific situations. For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. Regular security updates build credibility with stakeholders.

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Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. What is a crisis press release? This is where the power of a strong press release comes into play.

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Examples Writing Crisis How To 104

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

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