Sword and the Script

AUGUST 1, 2022

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources.

Survey 134

Survey Communications Measurement Internal 134

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 90

Publicity Media Advertising Advertising 90

PR Conversations

OCTOBER 1, 2020

Public relations is viewed as boundary-spanning, facilitating internal and external relationships, communicating outwards and inwards, and seeking greater influence through upwardly mobile career development. The organisation is conceptualised in hierarchical, interconnected terms. Miriam Pelusi @PRConversations.

Publicity 70

Publicity Strategy Handbook Analytics 70

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication.

Reputation 52

Reputation Social Media International Internal 52

Waxing UnLyrical

APRIL 18, 2011

So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Crisis communication is not their role. A few minutes ago the President emailed the following to campus: “The University of Regina’s web server is currently unavailable due to technical difficulties. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. Sizing up or prioritizing responses in crisis communications. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web. Ahrefs offers a similar feature, but it was vastly more thorough.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. Why did you write Open Community ? Here’s a Q&A. Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

DECEMBER 26, 2023

” ~ Kathy Casciani , Founder, Azul PR + Communications 17. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I didn’t want to box myself in to just one area of communications when I launched my company.

Media Relations 97

Media Relations Media Social Media Internal 97

Doctor Spin

DECEMBER 21, 2023

PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. There has also been a massive change in the influence of web-based outlets.

Branding 108

Branding Brand Reputation Corporate 108

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. What does crisis PR require in such a situation? If not - wide world, many opportunities.

Social Media 52

Social Media Media Writing Web 52

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. But in fact it is just as likely to work in our favour as it is against.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

JANUARY 6, 2015

Is it website or Web site? From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. PR manager shows organizations how to leverage web networks for business development purposes. Leading internal communications.

Infographics 63

Infographics Corporate Policies Analysis 63

Sword and the Script

APRIL 7, 2015

Anyone that has a vested interest in finding images for blog posts or web content under a Creative Commons license knows – searching for relevant images can easily be a full-time job. It would both serve as good will, creative PR and provide data for community-oriented policing programs.

Creativity 60

Creativity Publicity YouTube Insurance 60

Sword and the Script

JANUARY 12, 2016

Citing the democratizing effect of social media on the web, a mantra that “ everyone owns social media ” emerged a few years ago. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. PR tends to work across functional silos. Product announcements.

Survey 60

Survey Corporate Social Media Media 60

MaccaPR

NOVEMBER 4, 2014

Photos of NFL players wearing the forbidden Beats by Dre headphones , with the offending logos mischievously covered with tape, swept the Web. We often tell our clients – build robust social media channels now, before a crisis makes you wish you’d started engaging with fans on social media earlier. #6 Source: The Huffington Post ).

YouTube 118

YouTube Branding Brand Crisis 118

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60